Finding new leads for your gym or health club can seem like a daunting task, one that can be difficult to conquer on your own. Billboards, radio, and yard signs are a thing of the past. Let’s get digital, digital!
Optimizing webpages and engaging landing pages in 3..2..1. Landing pages and websites seem very similar, and you may ask yourself what’s the difference between the two? Well, let’s break it down. Your website is the primary source of information for prospects and members. The main purpose of a landing page is to gather contact information and increase your sales pipeline.
Investors and organizational leaders have a tendency to want a financial return on the money they invest in a company, especially when it’s spent on often-ethereal activities like marketing. They want to see how the marketing team turns their financial investment into real dollars and company profit. This means you must measure the impact of your marketing campaigns if you want to show how your marketing spend directly contributed to sales.
Rapid growth in the fitness industry and crowded digital marketing spaces have made it hard to get your audience’s attention. You need more leads to continue growing your gym’s membership base, but your strategy doesn‘t seem as effective at raking in the leads as it once was.
How do you attract more leads when competition is so fierce?
So you’re working on your blog, and carefully planning and managing your content with a blog calendar. Likewise, you’re continually fine-tuning your email marketing strategy to assess what’s working and what’s not. And why? To achieve your health club’s overall marketing goal: to generate and grow your gym’s memberships.
To generate memberships and increase retention, you have to have a solid Facebook marketing strategy in place. A key component of that strategy is reaching and engaging your prospects, with the goal to turn your prospects into leads over time. With 1.09 billion daily active users on the social platform, you have the potential to cast a wide net for your ideal members, and as a result, drive leads to your website and blog.
When it comes to generating awareness for your health club, Facebook is an incredible marketing tool. It allows you to stay connected with both your members and prospects, and through content sharing, you can educate, motivate, and inspire your fans. Sharing inspiring content and practical information are essential for your members and prospects alike because it adds value. But we know the goal is to move prospects towards membership, so how can we get them to take that next step?
We’ve talked about the importance of email marketing in order to effectively build your health club memberships, and even offered some helpful tips for you to use at your gym for optimal growth and strategic marketing planning.
You’re working hard to create consistent, quality blog content. Once you hit the “publish” button, you may be thinking, “Is this it? All of that hard work and research and writing and time and planning and editing … just over?” The answer is absolutely not. Let us introduce a creative and resourceful tool of “repurposing.”
Many established businesses face the same problem when they are ready to make the move from traditional marketing to more sustainable marketing like inbound marketing. The old or traditional way that health clubs grew their business was through billboards, local media (like radio), print, and television. They also converted the purchased audience to members with offers.
It is the classic marketing funnel.
