How can you help your sales team close more leads into members?
Finding new leads for your gym or health club can seem like a daunting task, one that can be difficult to conquer on your own. Billboards, radio, and yard signs are a thing of the past. Let’s get digital, digital!
Optimizing webpages and engaging landing pages in 3..2..1. Landing pages and websites seem very similar, and you may ask yourself what’s the difference between the two? Well, let’s break it down. Your website is the primary source of information for prospects and members. The main purpose of a landing page is to gather contact information and increase your sales pipeline.
Every gym and health club out there is running promotional offer campaigns. But what does it take to stand out from the competition and run offers with reduced cost-per-lead and higher conversion rates? We’ve learned a few best practices along the way and we’re sharing a few with you today. Power up your offer campaigns and increase memberships!
What if we could show you how to double or even triple your marketing ROI while also increasing gym membership by 60%? Sound too good to be true? Well hold onto your free weights, because in this post we’re going to give you the secret to achieving results like this.
Not all websites are created equal. That definitely rings true in the case of a new website Team WindFarm designed on HubSpot for our client Chicago Athletic Clubs, a sleek regional health club with 8 locations in the Greater Chicago area.
We are passionate about powering brands people love. This is what we are all about. We partner with brands that contribute good stuff to their communities and we have been able to do this successfully through the inbound revolution.
Most of our time is dedicated to this goal, but occasionally, we get the opportunity to take a step back and reflect on the journey.
Everyone in the health club space seems to agree that email marketing is a tool that can directly grow your health club memberships. However, like any strategy, email marketing is only effective if you know what’s working.
Your health club’s website is one of the most powerful marketing tools in your toolbox. Think of it as you would your top salesperson; the better the website, the better the outcome. As a general rule, your club’s website should be easy to navigate, a helpful resource and a site that establishes your credibility as a thought leader in the health and fitness industry.
So you’re working on your blog, and carefully planning and managing your content with a blog calendar. Likewise, you’re continually fine-tuning your email marketing strategy to assess what’s working and what’s not. And why? To achieve your health club’s overall marketing goal: to generate and grow your gym’s memberships.