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Josh is the founder and CEO of WindFarm. Josh enjoys helping brands navigate the transition from traditional to new media and preparing their organization for digital-social marketing lead generation and success.
Health Club Marketing

gym marketing promotional offer campaignsEvery gym and health club out there is running promotional offer campaigns. But what does it take to stand out from the competition and run offers with reduced cost-per-lead and higher conversion rates? We’ve learned a few best practices along the way and we’re sharing a few with you today. Power up your offer campaigns and increase memberships!

Digital Marketing for Fitness

What if we could show you how to double or even triple your marketing ROI while also increasing gym membership by 60%? Sound too good to be true? Well hold onto your free weights, because in this post we’re going to give you the secret to achieving results like this.

Company, Website Design, Strategy

Not all websites are created equal. That definitely rings true in the case of a new website Team WindFarm designed on HubSpot for our client Chicago Athletic Clubs, a sleek regional health club with 8 locations in the Greater Chicago area.

Company, Strategy, Health Club Marketing, Premium Content

We are passionate about powering brands people love. This is what we are all about. We partner with brands that contribute good stuff to their communities and we have been able to do this successfully through the inbound revolution.

Most of our time is dedicated to this goal, but occasionally, we get the opportunity to take a step back and reflect on the journey. 

Email Marketing

Everyone in the health club space seems to agree that email marketing is a tool that can directly grow your health club memberships. However, like any strategy, email marketing is only effective if you know what’s working.

Website Design, Strategy

Your health club’s website is one of the most powerful marketing tools in your toolbox. Think of it as you would your top salesperson; the better the website, the better the outcome. As a general rule, your club’s website should be easy to navigate, a helpful resource and a site that establishes your credibility as a thought leader in the health and fitness industry.

Leads

So you’re working on your blog, and carefully planning and managing your content with a blog calendar. Likewise, you’re continually fine-tuning your email marketing strategy to assess what’s working and what’s not. And why? To achieve your health club’s overall marketing goal: to generate and grow your gym’s memberships.

Strategy

A key component of inbound marketing is personalization. The reason for this is simple: not all of your members are the same. Inbound marketing is based on the principle that you should tailor your content to different segments of the market, rather than sending the same message to everyone.

Email Marketing, Strategy

We’ve said it before, and we’ll say it again: email marketing matters in order to grow health club memberships. Plain and simple, email is still king when it comes to sales conversions (if done right).

Awareness, Social Media

You may have heard the term “retargeting” floating around the marketing world or perhaps from your marketing agency. As consultants ourselves, we know we’ve whispered – or perhaps shouted from the rooftops – about the value of Facebook retargeting to our clients and partners and there’s a good reason. Let us explain.