You’ve got a passion for health and fitness, and you’re ready to open a new gym. You’ve created your business strategy, crunched the numbers, and purchased your equipment. You’ve got your grand opening date on the calendar. But there’s a crucial component you can’t afford to overlook if you want your launch to be a success.
How can you help your sales team close more leads into members?
As we all know, this time of year seems to be the busiest season for health clubs because of all the resolutions being made by club members and prospective members.
An unmotivated marketing team will not be successful in the long run, point blank. As they say, you’re only as strong as your weakest link – and building your team up through consistent and authentic motivation is key to a strong, resourceful and inspired team to lead the marketing efforts at your health club. End result: engaged employees and successful marketing execution, which will ultimately give you more of what you want - more health club leads, memberships and sales.
There’s no need to beat around the bush on this one, let’s get right to it: email marketing matters in order to grow health club memberships. Plain and simple.
Running a health club is an ongoing challenge that can be successfully guided by strategic business planning and ongoing communications among departments. This includes your marketing and sales teams who are in the marketing funnel trenches looking to attract, engage, and motivate prospects to join your gym, and eventually retain satisfied members.
