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Company, Website Design, Strategy

Not all websites are created equal. That definitely rings true in the case of a new website Team WindFarm designed on HubSpot for our client Chicago Athletic Clubs, a sleek regional health club with 8 locations in the Greater Chicago area.

Website Design, Strategy

Your health club’s website is one of the most powerful marketing tools in your toolbox. Think of it as you would your top salesperson; the better the website, the better the outcome. As a general rule, your club’s website should be easy to navigate, a helpful resource and a site that establishes your credibility as a thought leader in the health and fitness industry.

SEO, Website Design

S-E-O. As a fitness marketer, you’ve heard these three letters used together many times, but what exactly is it and what’s most important for you to know? SEO stands for “search engine optimization” and refers to the strategies and techniques that help a website rank higher in search engine results. According to HubSpot, an inbound marketing automation platform, the core goal of SEO is to address the questions your audience is searching for in a way that can be easily discovered by them. When it comes to your health club fitness website, you must take SEO seriously if you want to drive leads and potential members to your website from the search engines. 

Traffic, Website Design

Your health club website is your very best sales person. Do you have more than one gym location? If so, listen up!

Location, location, location: because location is a primary factor for potential members when deciding which health club to join, it is absolutely imperative to include individual pages and information on your website for each of your health clubs. This is not only helpful for prospects interested in learning more about your gym and its offerings, but it’s also a huge part of the local SEO (search engine optimization) game.

Website Design, Strategy

Not all health club websites are created equal. That definitely rings true in this case for Sacramento-based gym California Family Fitness, a thriving regional club with 19 locations who just launched the first website of its kind in the health club industry on the Hubspot platform.

What makes their new digital digs so different and unique?

Website Design

So you know how to streamline your gym website with essential webpage templates, you understand the importance of having an active blog and you’re armed with the know-how of hiring a professional photographer for your own stock photos. And now you’re making the move for a website design or redesign for your health club.

Website Design

Streamlining Your Gym Website Design

When it comes to website design, simple is always better. But it can be hard to get your head around how to organize all the information your prospects and members need from your website. It is really easy to compartmentalize all of the information into separate pages, but new design standards make it uncomplicated to have a simple top navigation with fewer than 10 page designs to communicate everything your audience needs to become or stay a member at your gym.

Awareness, Website Design

Redesigning your fitness club website means you will most likely need to hire a photographer. Nowadays website homepages include larger expansive photos that demand high quality photography.

Leads, Website Design

Does your health club website have a blog? Chances are you’re busy trying to generate more qualified leads and planning ways to increase non-dues revenue from existing members to consider a blog a priority. 

But a blog might be just the thing your gym needs to accomplish all those things and more.