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Email Marketing

Everyone in the health club space seems to agree that email marketing is a tool that can directly grow your health club memberships. However, like any strategy, email marketing is only effective if you know what’s working.

Email Marketing

The health of your prospect email list is vital to your overall success in converting prospects into members. After all, your main goal is to engage a list of prospects that not only want to open your emails but also that will connect with your health club. This is where tracking the number of contacts who choose to unsubscribe, and especially why they choose to do so, is important.

Email Marketing, Strategy

Your goal is to increase health club membership, but navigating how to do so in the digital space may seem complicated. With so many tools to choose from, it can be challenging to decide which tool to use, when to use it and how to use it.

Email Marketing, Strategy

We’ve said it before, and we’ll say it again: email marketing matters in order to grow health club memberships. Plain and simple, email is still king when it comes to sales conversions (if done right).

Email Marketing

We know that email marketing is important in nurturing and converting prospects into members, as part of your overall health club marketing plan and strategy. But how often should you email – aka reach out to – your list?

Leads, Email Marketing

We’ve talked about the importance of email marketing in order to effectively build your health club memberships, and even offered some helpful tips for you to use at your gym for optimal growth and strategic marketing planning.

Email Marketing, Strategy

Let’s talk about one of the most time-effective ways to turn your prospects into members (aka “lead nurturing”) and new members into raving fans utilizing this modern email marketing tactic: automated workflows.

Sales, Email Marketing

There’s no need to beat around the bush on this one, let’s get right to it: email marketing matters in order to grow health club memberships. Plain and simple.