CRM Migration. That’s a phrase you don’t necessarily look forward to hearing. It can be a headache but is probably a necessary evil for your fitness brand at some point if you want to streamline processes, optimize sales leads, and increase conversions and profit margins. So what is a CRM system and do you really need to switch it out?
Leads are leads, right? We just want more! So do the sources really matter? They do! Obsessing about lead sources in your fitness marketing pays off in multiple ways and leads to, well...more leads.
The health of your prospect email list is vital to your overall success in converting prospects into members. After all, your main goal is to engage a list of prospects that not only want to open your emails but also that will connect with your health club. This is where tracking the number of contacts who choose to unsubscribe, and especially why they choose to do so, is important.
To generate memberships and increase retention, you have to have a solid Facebook marketing strategy in place. A key component of that strategy is reaching and engaging your prospects, with the goal to turn your prospects into leads over time. With 1.09 billion daily active users on the social platform, you have the potential to cast a wide net for your ideal members, and as a result, drive leads to your website and blog.
If you look at any digital marketing campaign, social media plays a critical role. One of the biggest players, of course, is Facebook. We know that Facebook is great for increasing brand awareness, but this social network giant gets you even more than that. When done right, Facebook marketing helps your gym generate memberships and increase retention. All of the likes, comments, and shares actually add up, and because we know that U.S. consumers spend approximately 40 minutes per day on the social platform, your health club has a lot to gain by engaging on Facebook.
A good content marketing strategy is one that puts the right content, at the right time, in front of the right person. How do you do that? By keeping your content personal, engaging, helpful and relevant. It’s impossible to speak to everyone at the same time, simply because not everyone has the same behaviors, motivations, and goals. This is why it’s critical to understand and segment your target market through buyer personas.
Your goal is to increase health club membership, but navigating how to do so in the digital space may seem complicated. With so many tools to choose from, it can be challenging to decide which tool to use, when to use it and how to use it.
Remember when we talked about how a blog can help your health club generate more qualified leads? We’re willing to bet that if you’re committed to blogging, you’re probably now reaping some of the benefits, including helping to bring prospects to your website, building your brand’s identity, demonstrating your expertise, and of course helping to boost membership sales.
Managing your health club’s social media accounts can feel like a big undertaking. From overseeing social promotions to delivering unique content, and keeping up with social media trends to engaging on a consistent basis, there are a lot of moving parts.
On average, people spend 1.72 hours per day on social platforms, which represents about 28 percent of all online activity. This affords your marketing team the opportunity to create more intimate conversations with your current members, and to attract new ones. But, this also applies some pressure to deliver outstanding customer service, and at all times of the day.
