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Tessa is an Inbound Marketing Consultant at WindFarm Marketing and specializes in the fitness and travel verticals, with an emphasis on B to C clients.
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Leads, Social Media

When it comes to generating awareness for your health club, Facebook is an incredible marketing tool. It allows you to stay connected with both your members and prospects, and through content sharing, you can educate, motivate, and inspire your fans. Sharing inspiring content and practical information are essential for your members and prospects alike because it adds value. But we know the goal is to move prospects towards membership, so how can we get them to take that next step?

Email Marketing

We know that email marketing is important in nurturing and converting prospects into members, as part of your overall health club marketing plan and strategy. But how often should you email – aka reach out to – your list?


You can’t ignore the signs much longer - content marketing is an essential key to your overall health club marketing strategy. If you’ve already included it in your marketing mix, you’re ahead of the game! And if you’re just hopping on the bandwagon, there’s never a better time to get started with a strategic content marketing plan than today.

Social Media, Strategy

Metrics, as we know all too well, are important to measure the results of any and all marketing efforts. Metrics help you to determine what is working and what is not working, how to adjust and improve your marketing plan, and reveal the ROI (return on investment) of your efforts. The same holds true for social media.

Leads, Email Marketing

We’ve talked about the importance of email marketing in order to effectively build your health club memberships, and even offered some helpful tips for you to use at your gym for optimal growth and strategic marketing planning.

Leads, Strategy

You’re working hard to create consistent, quality blog content. Once you hit the “publish” button, you may be thinking, “Is this it? All of that hard work and research and writing and time and planning and editing … just over?” The answer is absolutely not. Let us introduce a creative and resourceful tool of “repurposing.”