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Company, Social Media, Giveaway

At WindFarm, we LOVE health and fitness. In fact, we like to think of ourselves as being experts when it comes to Inbound marketing for fitness organizations. So, you can imagine how thrilled we were to start a partnership with Kaia FIT - a fitness brand by women for women.

Leads, Social Media

To generate memberships and increase retention, you have to have a solid Facebook marketing strategy in place. A key component of that strategy is reaching and engaging  your prospects, with the goal to turn your prospects into leads over time. With 1.09 billion daily active users on the social platform, you have the potential to cast a wide net for your ideal members, and as a result, drive leads to your website and blog.  

Social Media, Strategy

If you look at any digital marketing campaign, social media plays a critical role. One of the biggest players, of course, is Facebook. We know that Facebook is great for increasing brand awareness, but this social network giant gets you even more than that. When done right, Facebook marketing helps your gym generate memberships and increase retention. All of the likes, comments, and shares actually add up, and because we know that U.S. consumers spend approximately 40 minutes per day on the social platform, your health club has a lot to gain by engaging on Facebook.  

Social Media

Managing your health club’s social media accounts can feel like a big undertaking. From overseeing social promotions to delivering unique content, and keeping up with social media trends to engaging on a consistent basis, there are a lot of moving parts.

Social Media

On average, people spend 1.72 hours per day on social platforms, which represents about 28 percent of all online activity. This affords your marketing team the opportunity to create more intimate conversations with your current members, and to attract new ones. But, this also applies some pressure to deliver outstanding customer service, and at all times of the day.

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Leads, Social Media

When it comes to generating awareness for your health club, Facebook is an incredible marketing tool. It allows you to stay connected with both your members and prospects, and through content sharing, you can educate, motivate, and inspire your fans. Sharing inspiring content and practical information are essential for your members and prospects alike because it adds value. But we know the goal is to move prospects towards membership, so how can we get them to take that next step?

Awareness, Social Media

You may have heard the term “retargeting” floating around the marketing world or perhaps from your marketing agency. As consultants ourselves, we know we’ve whispered – or perhaps shouted from the rooftops – about the value of Facebook retargeting to our clients and partners and there’s a good reason. Let us explain.

Social Media, Strategy

Metrics, as we know all too well, are important to measure the results of any and all marketing efforts. Metrics help you to determine what is working and what is not working, how to adjust and improve your marketing plan, and reveal the ROI (return on investment) of your efforts. The same holds true for social media.

Social Media

Twitter, oh Twitter. Unless you’ve been hiding under a rock somewhere the past decade, you surely know of Twitter and may have heard about her amazing abilities in the social media and communications world. But perhaps you have not yet taken her for a spin to see what she can really do for your health club marketing efforts.

Social Media, Strategy

Social media rules many things in the digital marketing world; we know that already. It’s generally understood that in order to effectively reach a health club audience, including potential and existing members, a gym must be on Facebook.