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Social Media

Written by Josh Unfried

Twitter, oh Twitter. Unless you’ve been hiding under a rock somewhere the past decade, you surely know of Twitter and may have heard about her amazing abilities in the social media and communications world. But perhaps you have not yet taken her for a spin to see what she can really do for your health club marketing efforts.

Without a doubt, we highly recommend you listen up and jump on this bandwagon because Twitter is only becoming increasingly more influential as a powerful marketing tool for your business, just waiting to be utilized to connect with others and promote your business.

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Twitter Basics

Twitter is a powerful online social networking service that allows users to send and read short 140-character messages called “tweets.” These short updates are always in real-time, that means as it happens, and are open and searchable to the public. Users get in-the-moment updates on things that matter to them by following and searching popular hashtags, accounts and conversations.

The key to using Twitter in a smart and business-savvy way is to not just push out content into the online world, but rather to interact with others by “tweeting” to them, “re-tweeting” others and engaging others at all times in an authentic way in real-time.

To offer some inspiration for you, we’ve gathered our top nine health and fitness-related Twitter accounts to help guide you on how to improve (or start) your own Twitter account for your health club in a smart, effective and authentic way.  

@FITBOTTOMEDGIRL

Why we love it: She knows exactly how to speak to and engage with her audience. She keeps it real with “dieting sucks” and how to “keep a lid on the junk in the trunk” with true life, engaging updates that keep her audience wanting more. She shares others’ Tweets encouraging conversation and sharing, and is focused on her audience – everyday, amazing women looking for weight loss tips – rather than trying to reach “everyone.”

@FITSPIRATIONAI

Why we love it: Offers ongoing encouragement and inspiration to its followers through the use of stunning visuals and inspirational quotes. Includes its followers in conversation – “Good job XXX for getting through your first 5K!” – is a great way to be authentic and real.

@CALFIT

Why we love it: An accessible, regional brand that is downright connected through ongoing communication with its followers and individuals who engage with the brand.

@ROSSEDGLEY

Why we love it: Check out this great use of visuals through photos and videos of exercises, workouts, muscles and of course real, authentic shots of the man behind the account himself.

@BODYFORWIFE

Why we love it: A fitness columnist who digs deep into conversation and engagement with followers and fans, connecting through direct tweets, retweets and more.

@DAILYBURN and @JESSICASMITHTV

Why we love it: Followers of these accounts receive free content offers – like daily videos and fitness tips, and free workout videos and exercise plans – that naturally generate leads for their businesses.

@BORNFITNESS

Why we love it: Get helpful workout tips directly from the experts. Personal trainers share workouts and nutritional advice, and interact with followers accepting and answering questions like how to personalize your workout.

@SARAHDUSSAULT

Why we love it: This YouTube fitness trainer keeps it fun and upbeat at all times for her followers, tracking her entire pregnancy with prenatal workouts and meal tips along the way, offering a relatable tone and source for young women and moms.

Who are some of your favorite Twitter accounts including brands, health clubs or personal trainers that you follow and are inspired by? Share with us!


Josh is the founder and CEO of WindFarm. Josh enjoys helping brands navigate the transition from traditional to new media and preparing their organization for digital-social marketing lead generation and success. A lively and entertaining speaker, Josh is often asked to speak to large groups looking for clarity in the realm of digital, social and inbound marketing. Associations, companies, franchises, trade groups and local chambers have all benefited from his passion for breaking complex things down into simple terms and helping people grow their business online.