Twitter, oh Twitter. Unless you’ve been hiding under a rock somewhere the past decade, you surely know of Twitter and may have heard about her amazing abilities in the social media and communications world. But perhaps you have not yet taken her for a spin to see what she can really do for your health club marketing efforts.
Without a doubt, we highly recommend you listen up and jump on this bandwagon because Twitter is only becoming increasingly more influential as a powerful marketing tool for your business, just waiting to be utilized to connect with others and promote your business.
Twitter Basics
Twitter is a powerful online social networking service that allows users to send and read short 140-character messages called “tweets.” These short updates are always in real-time, that means as it happens, and are open and searchable to the public. Users get in-the-moment updates on things that matter to them by following and searching popular hashtags, accounts and conversations.
The key to using Twitter in a smart and business-savvy way is to not just push out content into the online world, but rather to interact with others by “tweeting” to them, “re-tweeting” others and engaging others at all times in an authentic way in real-time.
To offer some inspiration for you, we’ve gathered our top nine health and fitness-related Twitter accounts to help guide you on how to improve (or start) your own Twitter account for your health club in a smart, effective and authentic way.
Mind your own business. It applies to workouts, too. https://t.co/WpciWLtOeU via @FitBottomedMama pic.twitter.com/EhcASpxJ7I
— FitBottomedGirl (@FitBottomedGirl) March 9, 2016
Why we love it: She knows exactly how to speak to and engage with her audience. She keeps it real with “dieting sucks” and how to “keep a lid on the junk in the trunk” with true life, engaging updates that keep her audience wanting more. She shares others’ Tweets encouraging conversation and sharing, and is focused on her audience – everyday, amazing women looking for weight loss tips – rather than trying to reach “everyone.”
All It Takes 💪 pic.twitter.com/ojghrYCkhw
— Fitness & Health (@FitspirationaI) March 3, 2016
Why we love it: Offers ongoing encouragement and inspiration to its followers through the use of stunning visuals and inspirational quotes. Includes its followers in conversation – “Good job XXX for getting through your first 5K!” – is a great way to be authentic and real.
Exercise and supporting a great cause = an awesome way to start a Sunday. 😊 #gettyowlrunturns5 pic.twitter.com/CJW07GPDrd
— CalFit (@CalFit) February 28, 2016
Why we love it: An accessible, regional brand that is downright connected through ongoing communication with its followers and individuals who engage with the brand.
The Boat Race!
— Ross Edgley (@RossEdgley) March 9, 2016
Honour to train @CUBCsquad @theGreatGuin15 @stevetrapmore FOR @HunterBoots @theboatraces @BritishGQ pic.twitter.com/EGbxthg6wd
Why we love it: Check out this great use of visuals through photos and videos of exercises, workouts, muscles and of course real, authentic shots of the man behind the account himself.
How to become a nutritionist. Step 1: Start calling yourself a nutritionist. There is no Step 2. By @DietitianEatshttps://t.co/odiebZAsc1
— James Fell (@BodyForWife) March 1, 2016
Why we love it: A fitness columnist who digs deep into conversation and engagement with followers and fans, connecting through direct tweets, retweets and more.
The #HIIT workouts you can do anywhere, any time. https://t.co/zIuPPjKhuI pic.twitter.com/vg7JWwE4fr
— Daily Burn (@dailyburn) March 9, 2016
@DAILYBURN and @JESSICASMITHTV
Why we love it: Followers of these accounts receive free content offers – like daily videos and fitness tips, and free workout videos and exercise plans – that naturally generate leads for their businesses.
How to Personalize Your Workout https://t.co/XVGSFuiPVY
— Adam Bornstein (@BornFitness) March 5, 2016
Why we love it: Get helpful workout tips directly from the experts. Personal trainers share workouts and nutritional advice, and interact with followers accepting and answering questions like how to personalize your workout.
I'm on a mission to lose the baby weight. Here are my go to workouts. Short and challenging. https://t.co/jsmMWpFhhN
— Sarah Fit (@SarahDussault) March 3, 2016
Why we love it: This YouTube fitness trainer keeps it fun and upbeat at all times for her followers, tracking her entire pregnancy with prenatal workouts and meal tips along the way, offering a relatable tone and source for young women and moms.
Who are some of your favorite Twitter accounts including brands, health clubs or personal trainers that you follow and are inspired by? Share with us!
