As a professional in the health club industry, you know that sticking to a fitness goal is perhaps the hardest, and most common, challenge for members regardless of fitness level or background. Achieving a fitness goal is only possible through motivation, strategic planning and a lot of hard work. Without these three factors (and others, too), it’s easy to fall off the bandwagon.
How does this relate to marketing your health club? Well, you’ll lose members if and when motivation, planning and inspiration to work hard become lost.