How can you help your sales team close more leads into members?
Finding new leads for your gym or health club can seem like a daunting task, one that can be difficult to conquer on your own. Billboards, radio, and yard signs are a thing of the past. Let’s get digital, digital!
Optimizing webpages and engaging landing pages in 3..2..1. Landing pages and websites seem very similar, and you may ask yourself what’s the difference between the two? Well, let’s break it down. Your website is the primary source of information for prospects and members. The main purpose of a landing page is to gather contact information and increase your sales pipeline.
You’re no stranger to social media. Maybe you’re not totally sure what the “kids” are up to on SnapChat, but you’ve got a handle on the biggies: Facebook, Twitter, and Instagram. You and your marketing team may be handling these social media channels for your gym just like you would handle your personal channels. But is that a winning strategy? Social media marketing for your gym requires a specialized plan.
Investors and organizational leaders have a tendency to want a financial return on the money they invest in a company, especially when it’s spent on often-ethereal activities like marketing. They want to see how the marketing team turns their financial investment into real dollars and company profit. This means you must measure the impact of your marketing campaigns if you want to show how your marketing spend directly contributed to sales.
Rapid growth in the fitness industry and crowded digital marketing spaces have made it hard to get your audience’s attention. You need more leads to continue growing your gym’s membership base, but your strategy doesn‘t seem as effective at raking in the leads as it once was.
How do you attract more leads when competition is so fierce?
Every gym and health club out there is running promotional offer campaigns. But what does it take to stand out from the competition and run offers with reduced cost-per-lead and higher conversion rates? We’ve learned a few best practices along the way and we’re sharing a few with you today. Power up your offer campaigns and increase memberships!
Marketing your gym involves a lot of activity on social media. You want to engage your current members and bring in new leads at the same time. There’s a lot of strategy development required in order to cover all of your social media marketing goals. If you need any help with your gym’s social media strategy, we’ve got a list of best practices for you to start with. Now you’re ready to focus on Facebook and Instagram - but can you use the same content and strategy for both platforms?
Increasing your gym’s memberships and ROI involves acquiring lots of leads as inexpensively as possible for your sales team to close. Is email marketing really an effective way to make that happen? If you want to reduce costs per lead, then yes - email marketing should be a key focus of your fitness marketing plan.