You’re no stranger to social media. Maybe you’re not totally sure what the “kids” are up to on SnapChat, but you’ve got a handle on the biggies: Facebook, Twitter, and Instagram. You and your marketing team may be handling these social media channels for your gym just like you would handle your personal channels. But is that a winning strategy? Social media marketing for your gym requires a specialized plan.
Marketing your gym involves a lot of activity on social media. You want to engage your current members and bring in new leads at the same time. There’s a lot of strategy development required in order to cover all of your social media marketing goals. If you need any help with your gym’s social media strategy, we’ve got a list of best practices for you to start with. Now you’re ready to focus on Facebook and Instagram - but can you use the same content and strategy for both platforms?
Increasing your gym’s memberships and ROI involves acquiring lots of leads as inexpensively as possible for your sales team to close. Is email marketing really an effective way to make that happen? If you want to reduce costs per lead, then yes - email marketing should be a key focus of your fitness marketing plan.
