- Fitness Marketing
Learn how this integrated process will streamline your marketing efforts and end up saving you time, money and headaches while getting you results.
Inbound marketing for the fitness industry is a sustainable, sophisticated methodology to grow your business in a way that exponentially brings more members to your club while improving your buyer’s journey and establishing trusted thought leadership behind your brand.
Our fitness inbound marketing programs are designed to engage the right lead, at the right time, with the right content or offer, in the right channel on your behalf to gain their trust and earn their loyalty and membership.
Since 2006 we've been using inbound marketing techniques to attract, convert, close and delight customers to power brands people love. And, our clients think we're pretty good at it.
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For many people, your fitness website will be their first impression of your gym. We specialize in designing beautiful websites for lead generation that create an excellent user experience across all devices.
A custom website built by WindFarm functions as a resource for gym prospects and members, to captivate and delight. Your new fitness website will focus on all elements of the buyer’s journey to attract, convert, close and delight your buyer personas and keep them coming back for more. Think of your website is an extension of your health club’s sales team.
Our team is also able to integrate your website with other marketing and sales CRM systems to work together as a connected technology stack. Need your website and HubSpot Marketing portal to speak to your Sales CRM and ABC Financial Datatrack System? We can make that happen for better tracking and understanding of your data and marketing ROI.
Custom Built Website Features:
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The right content can help your health club build a trusting relationship with prospects that are more likely to become members. Our team of strategists, copywriters, developers and graphic designers work together to produce and promote remarkable content and campaigns to fuel your health club. Content Marketing can include:
Our team has a long history of helping fitness brands engage today's consumer with social media. Our signature hybrid approach uses inbound and social media marketing to bring exponential growth to your community while converting social media followers into loyal members.
Outrank your competition with an ongoing SEO/SEM program. An ongoing SEO program and content marketing strategy for fitness can elevate the visibility of your website in the search engines to bring a strong and steady flow of qualified traffic, leads, and new members.
We’ll help you take the guesswork out of creating and executing a plan for SEO & SEM with a plan that includes:
Advertise to your ideal member on the networks and devices they are using. A good digital advertising strategy for fitness involves using multiple channels to naturally connect with people throughout the day as they move from environment to environment and from device to device.
Emails coming from your fitness club should be personal, relevant and timely.
A smart email strategy moves people through the funnel by delivering the right message, to the right person, at the right time. We use the power of targeted, engaging, and automated email marketing campaigns to move personas, prospects, and members seamlessly through the fitness buyer's journey.
Brands people love seek out partners they can trust. Whether it's designing a beautiful responsive website, launching your next social media campaign, or creating lead generating content and promoting it online, we're happy to help.
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