The fitness industry is thriving with the rise of fitness apps, social media, and a surplus of hip and new ways to get fit. With this thriving field comes new ways to market to potential clients and in turn increase your reach. So are your efforts being met with the results you’re hoping for?
As Brian Morris from Gold’s Gym SoCal testified, your current leads per month can increase tenfold when adding on a professional marketing agency such as WindFarm. Marketing isn’t like doing 1 to 2 reps of your max weight, it’s like doing a full body circuit workout and getting every muscle engaged. So let’s work together to make sure all of your marketing muscles are being worked to their full extent.
We turn your online presence into a “growth engine.” How? By using the power of social media, beautifully crafted content, and the science of SEO & Inbound Marketing fueled by targeted paid digital advertising.
We can help crack the code on placing the right content or offer, in front of the right person, in the right channel, at the right time.
WindFarm is the only fitness marketing agency that has integrated ABC Financial with the HubSpot platform. This enables you to market to members using the advanced marketing engine of HubSpot’s marketing cloud. This is vital for:
It’s also as easy as ABC to use 😉
Having this integrated system makes capturing and closing leads flow seamlessly. It helps you track and manage your reports, and understand how your marketing efforts are impacting your bottom- line business growth. Information like this is fundamental for fitness clubs and gyms to track how they are performing and see where improvements may need to be made.
Having this system empowers you to see rapid results and grow your business to its full potential. WindFarm will help you step up to the bench press and out lift the competition using this strategy.
Inbound marketing for the fitness industry is a sustainable, sophisticated methodology to grow your business in a way that exponentially brings more members to your club while improving your buyer’s journey and establishing trusted thought leadership behind your brand.
Our fitness inbound marketing programs are designed to engage the right lead, at the right time, with the right content or offer, in the right channel on your behalf to gain their trust and earn their loyalty and membership.
Since 2006 we've been using inbound marketing techniques to attract, convert, close and delight customers to power brands people love. And, our clients think we're pretty good at it.
For many people, your fitness website will be their first impression of your gym. We specialize in designing beautiful websites for lead generation that create an excellent user experience across all devices.
A custom website built by WindFarm functions as a resource for gym prospects and members, to captivate and delight. Your new fitness website will focus on all elements of the buyer’s journey to attract, convert, close and delight your buyer personas and keep them coming back for more. Think of your website is an extension of your health club’s sales team.
Our team is also able to integrate your website with other marketing and sales CRM systems to work together as a connected technology stack. Need your website and HubSpot Marketing portal to speak to your Sales CRM and ABC Financial Datatrack System? We can make that happen for better tracking and understanding of your data and marketing ROI.
Custom Built Website Features:
The right content can help your health club build a trusting relationship with prospects that are more likely to become members. Our team of strategists, copywriters, developers and graphic designers work together to produce and promote remarkable content and campaigns to fuel your health club. Content Marketing can include:
Our team has a long history of helping fitness brands engage today's consumer with social media. Our signature hybrid approach uses inbound and social media marketing to bring exponential growth to your community while converting social media followers into loyal members.
Outrank your competition with an ongoing SEO/SEM program. An ongoing SEO program and content marketing strategy for fitness can elevate the visibility of your website in the search engines to bring a strong and steady flow of qualified traffic, leads, and new members.
We’ll help you take the guesswork out of creating and executing a plan for SEO & SEM with a plan that includes:
Advertise to your ideal member on the networks and devices they are using. A good digital advertising strategy for fitness involves using multiple channels to naturally connect with people throughout the day as they move from environment to environment and from device to device.
Emails coming from your fitness club should be personal, relevant and timely.
A smart email strategy moves people through the funnel by delivering the right message, to the right person, at the right time. We use the power of targeted, engaging, and automated email marketing campaigns to move personas, prospects, and members seamlessly through the fitness buyer's journey.