KaiaFIT offers female-only group training in a non-competitive atmosphere at over 50 franchise locations in 6 states. They strive to bring a holistic approach to health and fitness for women, empowering them to live their best lives. The KaiaFIT franchise corporation came to us needing a clear digital strategy to build brand awareness and to focus social media, website content, and digital advertising efforts toward bringing in qualified leads.
WindFarm's digital marketing strategy for KaiaFIT focused on integrating two key marketing programs—the cornerstone to success for our fitness clients: Inbound Marketing that provides long-term, sustainable online growth and Social Media Marketing that accelerates the results of Inbound via targeted social advertising.
Our strategic fitness campaigns created a growth engine which increased overall traffic, fans, and new leads and members for KaiaFIT, bringing a dramatic increase in web traffic and a significant increase in new qualified leads.