Gold's Gym SoCal
Gold’s Gym SoCal combines its established brand with a full range of fitness classes, training, and more for families at 17 locations in Southern California. With the shift in how consumers make membership decisions, Gold’s Gym SoCal recognized the need to increase member acquisition and engagement through digital marketing efforts.
WindFarm's digital marketing strategy for Gold’s Gym SoCal focused on integrating two key marketing programs—the cornerstone to success for our fitness clients: Inbound Marketing that provides long-term, sustainable online growth and Social Media Marketing that accelerates the results of Inbound via targeted social advertising.
Our strategic fitness campaigns created a growth engine increasing overall traffic, fan followers, new leads and new members. By creating compelling content in the right place at the right time, using carefully researched ideal-member personas, Gold’s Gym SoCal experienced powerful membership gains and achieved Gold’s Gym Franchisee of the Year in 2017.