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Investors and organizational leaders have a tendency to want a financial return on the money they invest in a company, especially when it’s spent on often-ethereal activities like marketing. They want to see how the marketing team turns their financial investment into real dollars and company profit. This means you must measure the impact of your marketing campaigns if you want to show how your marketing spend directly contributed to sales.

Rapid growth in the fitness industry and crowded digital marketing spaces have made it hard to get your audience’s attention. You need more leads to continue growing your gym’s membership base, but your strategy doesn‘t seem as effective at raking in the leads as it once was.

How do you attract more leads when competition is so fierce?