Increasing your gym’s memberships and ROI involves acquiring lots of leads as inexpensively as possible for your sales team to close. Is email marketing really an effective way to make that happen? If you want to reduce costs per lead, then yes - email marketing should be a key focus of your fitness marketing plan.
CRM Migration. That’s a phrase you don’t necessarily look forward to hearing. It can be a headache but is probably a necessary evil for your fitness brand at some point if you want to streamline processes, optimize sales leads, and increase conversions and profit margins. So what is a CRM system and do you really need to switch it out?
Leads are leads, right? We just want more! So do the sources really matter? They do! Obsessing about lead sources in your fitness marketing pays off in multiple ways and leads to, well...more leads.
What if we could show you how to double or even triple your marketing ROI while also increasing gym membership by 60%? Sound too good to be true? Well hold onto your free weights, because in this post we’re going to give you the secret to achieving results like this.
At WindFarm, we LOVE health and fitness. In fact, we like to think of ourselves as being experts when it comes to Inbound marketing for fitness organizations. So, you can imagine how thrilled we were to start a partnership with Kaia FIT - a fitness brand by women for women.
Not all websites are created equal. That definitely rings true in the case of a new website Team WindFarm designed on HubSpot for our client Chicago Athletic Clubs, a sleek regional health club with 8 locations in the Greater Chicago area.
We are passionate about powering brands people love. This is what we are all about. We partner with brands that contribute good stuff to their communities and we have been able to do this successfully through the inbound revolution.
Most of our time is dedicated to this goal, but occasionally, we get the opportunity to take a step back and reflect on the journey.
Everyone in the health club space seems to agree that email marketing is a tool that can directly grow your health club memberships. However, like any strategy, email marketing is only effective if you know what’s working.
Your health club’s website is one of the most powerful marketing tools in your toolbox. Think of it as you would your top salesperson; the better the website, the better the outcome. As a general rule, your club’s website should be easy to navigate, a helpful resource and a site that establishes your credibility as a thought leader in the health and fitness industry.
