So you’re working on your blog, and carefully planning and managing your content with a blog calendar. Likewise, you’re continually fine-tuning your email marketing strategy to assess what’s working and what’s not. And why? To achieve your health club’s overall marketing goal: to generate and grow your gym’s memberships.
A key component of inbound marketing is personalization. The reason for this is simple: not all of your members are the same. Inbound marketing is based on the principle that you should tailor your content to different segments of the market, rather than sending the same message to everyone.
We’ve said it before, and we’ll say it again: email marketing matters in order to grow health club memberships. Plain and simple, email is still king when it comes to sales conversions (if done right).
You may have heard the term “retargeting” floating around the marketing world or perhaps from your marketing agency. As consultants ourselves, we know we’ve whispered – or perhaps shouted from the rooftops – about the value of Facebook retargeting to our clients and partners and there’s a good reason. Let us explain.
Twitter, oh Twitter. Unless you’ve been hiding under a rock somewhere the past decade, you surely know of Twitter and may have heard about her amazing abilities in the social media and communications world. But perhaps you have not yet taken her for a spin to see what she can really do for your health club marketing efforts.
S-E-O. As a fitness marketer, you’ve heard these three letters used together many times, but what exactly is it and what’s most important for you to know? SEO stands for “search engine optimization” and refers to the strategies and techniques that help a website rank higher in search engine results. According to HubSpot, an inbound marketing automation platform, the core goal of SEO is to address the questions your audience is searching for in a way that can be easily discovered by them. When it comes to your health club fitness website, you must take SEO seriously if you want to drive leads and potential members to your website from the search engines.
Your health club website is your very best sales person. Do you have more than one gym location? If so, listen up!
Location, location, location: because location is a primary factor for potential members when deciding which health club to join, it is absolutely imperative to include individual pages and information on your website for each of your health clubs. This is not only helpful for prospects interested in learning more about your gym and its offerings, but it’s also a huge part of the local SEO (search engine optimization) game.
Let’s talk about one of the most time-effective ways to turn your prospects into members (aka “lead nurturing”) and new members into raving fans utilizing this modern email marketing tactic: automated workflows.
As we all know, this time of year seems to be the busiest season for health clubs because of all the resolutions being made by club members and prospective members.
An unmotivated marketing team will not be successful in the long run, point blank. As they say, you’re only as strong as your weakest link – and building your team up through consistent and authentic motivation is key to a strong, resourceful and inspired team to lead the marketing efforts at your health club. End result: engaged employees and successful marketing execution, which will ultimately give you more of what you want - more health club leads, memberships and sales.
