Social media rules many things in the digital marketing world; we know that already. It’s generally understood that in order to effectively reach a health club audience, including potential and existing members, a gym must be on Facebook.
As a professional in the health club industry, you know that sticking to a fitness goal is perhaps the hardest, and most common, challenge for members regardless of fitness level or background. Achieving a fitness goal is only possible through motivation, strategic planning and a lot of hard work. Without these three factors (and others, too), it’s easy to fall off the bandwagon.
How does this relate to marketing your health club? Well, you’ll lose members if and when motivation, planning and inspiration to work hard become lost.
There’s no need to beat around the bush on this one, let’s get right to it: email marketing matters in order to grow health club memberships. Plain and simple.
Your health club website has a blog up-and-running and things are going smoothly but, let me guess, you’ve hit somewhat of a writing wall. Content – you need quality, researched, creative, educational and engaging content on a regular basis, which takes time and energy and writing skillsets, and money (if you’re outsourcing).
Running a health club is an ongoing challenge that can be successfully guided by strategic business planning and ongoing communications among departments. This includes your marketing and sales teams who are in the marketing funnel trenches looking to attract, engage, and motivate prospects to join your gym, and eventually retain satisfied members.
With any comprehensive health club marketing plan comes a lineup of SMART (specific, measureable, attainable, relevant, timely) marketing goals. Understanding if your strategic marketing plan is working is crucial to its success and ongoing implementation. That’s where the “M for measurable” comes into play from the SMART goals: use benchmarking to help determine whether your marketing efforts are successful with supported, quantifiable statistics.
Not all health club websites are created equal. That definitely rings true in this case for Sacramento-based gym California Family Fitness, a thriving regional club with 19 locations who just launched the first website of its kind in the health club industry on the Hubspot platform.
So you know how to streamline your gym website with essential webpage templates, you understand the importance of having an active blog and you’re armed with the know-how of hiring a professional photographer for your own stock photos. And now you’re making the move for a website design or redesign for your health club.
When it comes to website design, simple is always better. But it can be hard to get your head around how to organize all the information your prospects and members need from your website. It is really easy to compartmentalize all of the information into separate pages, but new design standards make it uncomplicated to have a simple top navigation with fewer than 10 page designs to communicate everything your audience needs to become or stay a member at your gym.
Are you guilty of tunnel vision when it comes to generating new leads for your health club?
You may be wondering how to produce more qualified leads at the bottom of your fitness marketing funnel, however it’s possible you’ve been neglecting opportunities to engage interested prospects earlier in the buying process. Before you decide to write these top of funnel prospects off, it may simply be they need a bit more inspiration and education before they decide to join.
