Has your health club decided to make the transition from traditional to new media and inbound marketing? If so, you know the way you grow and market a health club business has fundamentally changed. You are no longer relying heavily on traditional marketing channels such as direct mail and are shifting to a model that supports the buyer's journey and the new digital customer experience.
There is a misconception out there that Facebook is only good for branding and awareness, but this simply is not true. The truth is that successful health clubs are generating memberships and increasing retention with Facebook marketing.
Redesigning your fitness club website means you will most likely need to hire a photographer. Nowadays website homepages include larger expansive photos that demand high quality photography.
Does your health club website have a blog? Chances are you’re busy trying to generate more qualified leads and planning ways to increase non-dues revenue from existing members to consider a blog a priority.
But a blog might be just the thing your gym needs to accomplish all those things and more.
