--- title: Modern Health Club Marketing Best Practices | Josh Unfried description: Josh is the founder and CEO of WindFarm. Josh enjoys helping brands navigate the transition from traditional to new media and preparing their organization for digital-social marketing lead generation and success. --- [![windfarm_logo-2.png](https://www.windfarmmarketing.com/hs-fs/hubfs/windfarm_logo-2.png?width=183&height=40&name=windfarm_logo-2.png "windfarm_logo-2.png")](https://www.windfarmmarketing.com/) [![Get Started](https://no-cache.hubspot.com/cta/default/304704/161642bb-2870-438d-a7a5-bc498e58cc1b.png)](https://cta-redirect.hubspot.com/cta/redirect/304704/161642bb-2870-438d-a7a5-bc498e58cc1b) # Recent Posts: ![](https://www.windfarmmarketing.com/hs-fs/hubfs/images/Staff/JoshHeadshot.png?width=35&name=JoshHeadshot.png) [Josh Unfried ](https://www.windfarmmarketing.com/blog-fitness-marketing/author/josh-unfried) Josh is the founder and CEO of WindFarm. Josh enjoys helping brands navigate the transition from traditional to new media and preparing their organization for digital-social marketing lead generation and success. Find me on: [Facebook ](https://www.facebook.com/WindFarmMarketing) [LinkedIn](http://www.linkedin.com/in/joshunfried) [Twitter ](https://twitter.com/joshunfried) [![](https://www.windfarmmarketing.com/hubfs/blog_images/Fitness_Blog/shutterstock_611361830%20(1).jpg) ](https://www.windfarmmarketing.com/blog-fitness-marketing/master-your-presell-skyrocket-membership-sales-for-your-new-gym) You’ve got a passion for health and fitness, and you’re ready to open a new gym. You’ve created your business strategy, crunched the numbers, and purchased your equipment. You’ve got your grand opening date on the calendar. But there’s a crucial component you can’t afford to overlook if you want your launch to be a success.  [![](https://www.windfarmmarketing.com/hubfs/blog_images/Fitness_Blog/shutterstock_1343240531.jpg) ](https://www.windfarmmarketing.com/blog-fitness-marketing/sales-enablement-strategies-for-your-gym) How can you help your sales team close more leads into members?  [![](https://www.windfarmmarketing.com/hubfs/blog_images/Fitness_Blog/shutterstock_499280881%20(1).jpg) ](https://www.windfarmmarketing.com/blog-fitness-marketing/15-ways-to-generate-more-leads-for-your-gym) Finding new leads for your gym or health club can seem like a daunting task, one that can be difficult to conquer on your own. Billboards, radio, and yard signs are a thing of the past. Let’s get digital, digital! [![](https://www.windfarmmarketing.com/hubfs/blog_images/Fitness_Blog/LandingvsWebsite.jpg) ](https://www.windfarmmarketing.com/blog-fitness-marketing/landing-pages-websites-who-what-when-where-and-why) Optimizing webpages and engaging landing pages in 3..2..1. Landing pages and websites seem very similar, and you may ask yourself what’s the difference between the two? Well, let’s break it down. Your website is the primary source of information for prospects and members. The main purpose of a landing page is to gather contact information and increase your sales pipeline.  [![](https://www.windfarmmarketing.com/hubfs/blog_images/Fitness_Blog/gym%20marketing%20promotional%20offer%20campaigns.jpg) ](https://www.windfarmmarketing.com/blog-fitness-marketing/gym-marketing-best-practices-promotional-offer-campaigns) ![gym marketing promotional offer campaigns](https://www.windfarmmarketing.com/hs-fs/hubfs/blog_images/Fitness_Blog/gym%20marketing%20promotional%20offer%20campaigns.jpg?width=1024&name=gym%20marketing%20promotional%20offer%20campaigns.jpg)Every gym and health club out there is running promotional offer campaigns. But what does it take to stand out from the competition and run offers with reduced cost-per-lead and higher conversion rates? We’ve learned a few best practices along the way and we’re sharing a few with you today. Power up your offer campaigns and increase memberships! [![](https://www.windfarmmarketing.com/hubfs/blog_images/Fitness_Blog/GoldsGymROI-BLOG.jpg) ](https://www.windfarmmarketing.com/blog-fitness-marketing/how-golds-gym-socal-doubled-roi-and-grew-memberships-by-61-percent) ![Digital Marketing for Fitness](https://www.windfarmmarketing.com/hs-fs/hubfs/blog_images/Fitness_Blog/GoldsGymROI-BLOG.jpg?width=1024&height=512&name=GoldsGymROI-BLOG.jpg) What if we could show you how to double or even triple your marketing ROI while also increasing gym membership by 60%? Sound too good to be true? Well hold onto your free weights, because in this post we’re going to give you the secret to achieving results like this. [![](https://www.windfarmmarketing.com/hubfs/Fitness_Website_For_Health_Club_Chicago_Athletic_Club.jpg) ](https://www.windfarmmarketing.com/blog-fitness-marketing/new-health-club-website-converts-more-leads-chicago-athletic-clubs) Not all websites are created equal. That definitely rings true in the case of a new website Team WindFarm designed on HubSpot for our client [Chicago Athletic Clubs](https://www.chicagoathleticclubs.com/), a sleek regional health club with 8 locations in the Greater Chicago area. [![](https://www.windfarmmarketing.com/hubfs/Screenshot%202016-12-15%2014.50.11.jpg) ](https://www.windfarmmarketing.com/blog-fitness-marketing/fitness-ebook-attracts-over-1200-downloads) We are passionate about powering brands people love. This is what we are all about. We partner with brands that contribute good stuff to their communities and we have been able to do this successfully through the inbound revolution. Most of our time is dedicated to this goal, but occasionally, we get the opportunity to take a step back and reflect on the journey.  [![](https://www.windfarmmarketing.com/hubfs/blog_images/Fitness_Blog/email_marketing_kpi.jpg) ](https://www.windfarmmarketing.com/blog-fitness-marketing/6-email-marketing-kpis-your-club-should-be-tracking) Everyone in the health club space seems to agree that [email marketing is a tool that can directly grow your health club memberships](https://www.windfarmmarketing.com/blog-fitness-marketing/grow-health-club-memberships-through-email-marketing). However, like any strategy, email marketing is only effective if you know what’s working. [![](https://www.windfarmmarketing.com/hubfs/blog_images/Fitness_Blog/health_club_website_blog.jpg) ](https://www.windfarmmarketing.com/blog-fitness-marketing/4-signs-your-website-is-jeopardizing-your-health-club-marketing) Your health club’s website is one of the most powerful marketing tools in your toolbox. Think of it as you would your top salesperson; the better the website, the better the outcome. As a general rule, your club’s website should be easy to navigate, a helpful resource and a site that establishes your credibility as a thought leader in the health and fitness industry. - [All posts](https://www.windfarmmarketing.com/blog-fitness-marketing/all) - [Next Page →](https://www.windfarmmarketing.com/blog-fitness-marketing/author/josh-unfried/page/2) ### Want Updates? 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GET IN TOUCH WITH US ![phone.png](https://www.windfarmmarketing.com/hs-fs/file-1525562289-png/template_assets/phone.png?width=44&name=phone.png "phone.png") [+1-858-298-2268](tel:+1-858-298-2268) ![mail.png](https://www.windfarmmarketing.com/hs-fs/file-1526011543-png/template_assets/mail.png?width=41&name=mail.png "mail.png") hello@windfarmmarketing.com ![map.png](https://www.windfarmmarketing.com/hs-fs/file-1529085881-png/template_assets/map.png?width=44&name=map.png "map.png") Roseville, CA ![](https://dc.ads.linkedin.com/collect/?pid=182729&fmt=gif)