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Courtney Holmes is an Inbound Social Strategist She works on keeping life simple. She is obsessed with yoga. In love with her husband. And is always failing at being a great dog trainer to her youngest - her 3 year old mutt and terrorist, Augie.
Leads, Strategy

Many established businesses face the same problem when they are ready to make the move from traditional marketing to more sustainable marketing like inbound marketing. The old or traditional way that health clubs grew their business was through billboards, local media (like radio), print, and television. They also converted the purchased audience to members with offers.

It is the classic marketing funnel.