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Are you guilty of tunnel vision when it comes to generating new leads for your health club?

You may be wondering how to produce more qualified leads at the bottom of your fitness marketing funnel, however it’s possible you’ve been neglecting opportunities to engage interested prospects earlier in the buying process. Before you decide to write these top of funnel prospects off, it may simply be they need a bit more inspiration and education before they decide to join.

Leads, Website Design

Does your health club website have a blog? Chances are you’re busy trying to generate more qualified leads and planning ways to increase non-dues revenue from existing members to consider a blog a priority. 

But a blog might be just the thing your gym needs to accomplish all those things and more.