Recent Posts:

We're growing here at WindFarm, and it's exciting! I sat down with our newest strategist, Tessa Bicard, to ask her a few questions. Enjoy.

What were you doing before joining WindFarm?

I had been living and working in Paris for the past ten years and just recently moved back to my NorCal roots. I come from a PR and marketing background and was working on the communications team for Astrium, a division of Airbus. Most recently, I have been traveling through Asia and the US with keeping up a photography blog in coordination with my husband. I really loved the opportunity to create content around our adventures and to dive into the world of blogging.

Last month, we wrapped up a fun website redesign for LinkSource Technologies, an IT company in Roseville, CA. One of the unique things about this project is the animated Telecom Lifecycle Management graphic on the home page. Check it out!

We’ve said it before, but we’ll say it again: social media is a key element to successful online marketing. But which social media platform should brands use? Where should you concentrate your time and creativity?

Whether you are a small local company trying to target your luxury shopper or a large multinational chain, you should be actively using this platform to boost your visibility and build your brand. 

Last month, we added another fabulous strategist to our team here at WindFarm Marketing. Like many of us here at WindFarm, Courtney was running her own company, Talk is Sheep, before making the decision to consolidate resources and narrow her focus a bit by joining our merry band of linchpins.

Sacramento has some great things going for it. No longer simply California’s political core, we’ve really grown into a unique, creative, and inviting city, home to quite a few strong local brands, a thriving spirit of entrepreneurship, restaurants known for local and organic flair, and a rising creative class. And we’ve done it all while still maintaining the unique history and culture of our fair city, too. In spite of economic woes, we’ve really managed to build and maintain something pretty fantastic.

Valentine’s Day is almost here! We’re showing a little love by sharing social media campaign ideas.

By now, you have probably heard about the update to Facebook’s algorithms that have a major impact on reach, and subsequently engagement, on your Facebook posts. So how do you create posts that generate Facebook leads given the new changes that have decreased the reach of your posts? It takes a dose of detail mixed with a little creativity.

The Freelancer’s Dilemma

It’s just over a year ago now that I made the transition from freelancer to WindFarm employee, and I’ll be honest, it was a scary move for me. While there’s a lot of risk in being self-employed, there’s a freedom and flexibility that seemingly makes it all worthwhile. So, letting go of that was a big, bold move, but I did it because I saw potential in what was going on at WindFarm Marketing. I did it because of their company culture.

And The Award Goes To:

Hubspot, Inc. announced today that WindFarm Marketing was awarded the Hubspot Partner Rookie Of The Year award for 2014. Every year Hubspot recognizes a select group of Partner agencies who have excelled in driving success through their inbound efforts. WindFarm became a Certified Hubspot Partner in 2013 and is being recognized among Hubspot's newest partners for its growth as an agency in delivering inbound marketing programs.

WindFarm’s First UK Client

Westfield House was a fun, unique client for us for a couple of reasons. First, they’re a Lutheran theological house located in Cambridge, England. Most of our clients are family lifestyle brands located in or around Sacramento and the Bay Area, and while it’s certainly within our ability to work with clients anywhere in the world, this was one of our first opportunities to have a legit UK client! But second, Westfield House was in the process of having their official house crest, arms, and badge designed, so we had the opportunity to learn a little bit about that process, which is actually quite the ordeal.