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Sacramento has some great things going for it. No longer simply California’s political core, we’ve really grown into a unique, creative, and inviting city, home to quite a few strong local brands, a thriving spirit of entrepreneurship, restaurants known for local and organic flair, and a rising creative class. And we’ve done it all while still maintaining the unique history and culture of our fair city, too. In spite of economic woes, we’ve really managed to build and maintain something pretty fantastic.

By now, you have probably heard about the update to Facebook’s algorithms that have a major impact on reach, and subsequently engagement, on your Facebook posts. So how do you create posts that generate Facebook leads given the new changes that have decreased the reach of your posts? It takes a dose of detail mixed with a little creativity.

I admit it, I heart social media campaigns. But what do I love more? Successful social media campaigns that deliver tangible results for our clients - the kind of results that achieve their goals and mission, that generate an ROI their CEO can be proud of, the kind that fill their entire marketing funnel and (most importantly) make them happy.

Inbound marketing is difficult.

Many of you have recently seen this video highlighting the issue with Facebook Likes fraud.

There are two main questions people typically ask us when it comes to their budget for marketing:

As we near the end of another year, the season of reflection and resolutions is upon us. And while it’s true that we should be analyzing and adjusting our strategy all throughout the year, we all know how quickly time passes and how easy it is to let certain things fall through the cracks.

You may be wondering whether your email marketing efforts are really connecting with your audience, or if your time would be better spent somewhere else.