Many of you have recently seen this video highlighting the issue with Facebook Likes fraud.
WindFarm's Official Position
Yes, there's a problem with fake likes and it's a conversation worth having.
Yes, a significant portion can be averted through proper targeting that bypasses the known countries with click farms.
No, the examples in this video do not seem to include any of the newer targeting strategies (available in the FB Power Editor) that bypass fake likes.
Yes, his examples are from 2012, the FB ad platform has evolved, and it's no surprise that poorly targeted ads in 2012 didn’t work.
Yes, even in the US, UK, Canada and Australia, remnants of these click farms exist and may not be completely avoided.
No, that doesn't mean Facebook ads aren't successful and not worth the investment.
Yes, Facebook ads work for those that know what they are doing.
Yes, there are many successful case studies. Here's two:
Yes, WindFarm continues to successfully use them to build relevant communities, drive website traffic, build email lists and produce sales for our clients.
MORAL OF STORY:
As Facebook Ads Expert Jon Loomer points out in his thorough analysis of the Facebook Likes Fraud Video today...
If you still use Facebook ads as if it’s 2012 and target ads poorly, you deserve the results you get.
This includes the Boost Post/Promote Page ad options.
Give us a call if you're wondering whether a Facebook ad program is right for you based on your goals.