--- title: "The Facebook Likes Fraud Video: An Inbound Agency's Response" description: "The Facebook Likes Fraud Video: An Inbound Agency's Initial Response" image: https://www.windfarmmarketing.com/hs-fs/file-2304527480-jpg/blog_images/facebook-fraud.jpg --- [![windfarm_logo-2.png](https://www.windfarmmarketing.com/hs-fs/hubfs/windfarm_logo-2.png?width=183&height=40&name=windfarm_logo-2.png "windfarm_logo-2.png")](https://www.windfarmmarketing.com/) [![Get Started](https://no-cache.hubspot.com/cta/default/304704/161642bb-2870-438d-a7a5-bc498e58cc1b.png)](https://cta-redirect.hubspot.com/cta/redirect/304704/161642bb-2870-438d-a7a5-bc498e58cc1b) [![](https://www.windfarmmarketing.com/hubfs/images/Staff/JoshHeadshot.png) ](https://www.windfarmmarketing.com/blog/author/josh-unfried) Written by [Josh Unfried](https://www.windfarmmarketing.com/blog/author/josh-unfried) Many of you have recently seen this video highlighting the issue with Facebook Likes fraud. ## WindFarm's Official Position **Yes,** there's a problem with fake likes and it's a conversation worth having. **Yes,** a significant portion can be averted through proper targeting that bypasses the known countries with click farms. **No,** the examples in this video do not seem to include any of the newer targeting strategies (available in the FB Power Editor) that bypass fake likes. **Yes,** his examples are from 2012, the FB ad platform has evolved, and it's no surprise that poorly targeted ads in 2012 didn’t work. **Yes,** even in the US, UK, Canada and Australia, remnants of these click farms exist and may not be completely avoided. **No,** that doesn't mean Facebook ads aren't successful and not worth the investment. ### BOTTOM LINE: **Yes,** Facebook ads work for those that know what they are doing. **Yes,** there are many successful case studies. Here's two: **Yes,** WindFarm continues to successfully use them to build relevant communities, drive website [traffic](https://www.windfarmmarketing.com/digital-strategy/traffic-acquisition), build email lists and produce sales for our clients. ![facebook-fraud](https://www.windfarmmarketing.com/hs-fs/file-2304527480-jpg/blog_images/facebook-fraud.jpg)  ### MORAL OF STORY: As Facebook Ads Expert Jon Loomer points out in his thorough [analysis of the Facebook Likes Fraud Video ](https://www.jonloomer.com/2014/02/11/facebook-fraud-response/)today... **If you still use Facebook ads as if it’s 2012 and target ads poorly, you deserve the results you get.** *This includes the Boost Post/Promote Page ad options.* Give us a call if you're wondering whether a Facebook ad program is right for you based on your goals. --- ### Want Updates? [![New Call-to-action](https://no-cache.hubspot.com/cta/default/304704/93d8620e-d9d1-4813-9ff2-82fc63d8d35d.png)](https://cta-redirect.hubspot.com/cta/redirect/304704/93d8620e-d9d1-4813-9ff2-82fc63d8d35d) ### Recent Posts ### Posts by Topic - [Awareness (20)](https://www.windfarmmarketing.com/blog/topic/awareness) - [Loyalty (12)](https://www.windfarmmarketing.com/blog/topic/loyalty) - [Social Media (11)](https://www.windfarmmarketing.com/blog/topic/social-media) - [Strategy (11)](https://www.windfarmmarketing.com/blog/topic/strategy) - [Traffic (10)](https://www.windfarmmarketing.com/blog/topic/traffic) - [Company (9)](https://www.windfarmmarketing.com/blog/topic/company) - [Leads (8)](https://www.windfarmmarketing.com/blog/topic/leads) - [Content Marketing (7)](https://www.windfarmmarketing.com/blog/topic/content-marketing) - [Inbound Marketing (6)](https://www.windfarmmarketing.com/blog/topic/inbound-marketing) - [Sales (5)](https://www.windfarmmarketing.com/blog/topic/sales) - [Email Marketing (4)](https://www.windfarmmarketing.com/blog/topic/email-marketing) - [Website Design (4)](https://www.windfarmmarketing.com/blog/topic/website-design) - [CX (2)](https://www.windfarmmarketing.com/blog/topic/cx) - [SEO (1)](https://www.windfarmmarketing.com/blog/topic/seo) [see all](https://www.windfarmmarketing.com/blog/the-facebook-likes-fraud-video-our-initial-response#) ### Let's Connect! GET IN TOUCH WITH US ![phone.png](https://www.windfarmmarketing.com/hs-fs/file-1525562289-png/template_assets/phone.png?width=44&name=phone.png "phone.png") [+1-858-298-2268](tel:+1-858-298-2268) ![mail.png](https://www.windfarmmarketing.com/hs-fs/file-1526011543-png/template_assets/mail.png?width=41&name=mail.png "mail.png") hello@windfarmmarketing.com ![map.png](https://www.windfarmmarketing.com/hs-fs/file-1529085881-png/template_assets/map.png?width=44&name=map.png "map.png") Roseville, CA ![](https://dc.ads.linkedin.com/collect/?pid=182729&fmt=gif)