When you think of content marketing, what immediately comes to mind? Your website? Blog? E-books? Social Media? If you picked one or more, then you’re on the right track. These tactics are what will help you market your business, increase traffic and convert visitors into leads. But, don’t stop there! Otherwise, you’d be missing a significant component to your content marketing strategy: email content.
There are a lot of options when it comes to marketing; both online and offline. So what makes email your most valuable tool?
Did you know that your email marketing list naturally degrades by about 22.5% every year? But don’t worry, here’s some good news: if you have a strategy in place to continually grow your email list, then that natural degrade won’t derail your email marketing efforts. Email marketing is a key component of any inbound marketing strategy and is the best way to nurture your leads into customers.
In today’s digital world, there are so many different ways you can reach your customers: website, blogging, social media, digital advertising, user-generated content, and the list goes on! We know that deciding the best for your needs can be overwhelming. Truth be told, there is one tool that stands out among the rest: email.
