--- title: Sustainable Marketing Blog | Windfarm Marketing | Tessa Bicard description: Tessa is an Inbound Marketing Consultant at WindFarm Marketing and specializes in the fitness and travel verticals, with an emphasis on B to C clients. --- [![windfarm_logo-2.png](https://www.windfarmmarketing.com/hs-fs/hubfs/windfarm_logo-2.png?width=183&height=40&name=windfarm_logo-2.png "windfarm_logo-2.png")](https://www.windfarmmarketing.com/) [![Get Started](https://no-cache.hubspot.com/cta/default/304704/161642bb-2870-438d-a7a5-bc498e58cc1b.png)](https://cta-redirect.hubspot.com/cta/redirect/304704/161642bb-2870-438d-a7a5-bc498e58cc1b) # Recent Posts: ![](https://www.windfarmmarketing.com/hs-fs/hubfs/images/Staff/TessaHeadshot.png?width=35&name=TessaHeadshot.png) [Tessa Bicard ](https://www.windfarmmarketing.com/blog/author/tessa-bicard) Tessa is an Inbound Marketing Consultant at WindFarm Marketing and specializes in the fitness and travel verticals, with an emphasis on B to C clients. Find me on: [LinkedIn](https://www.linkedin.com/profile/view?id=178990289) [![](https://www.windfarmmarketing.com/hubfs/blog_images/social%20media%20ideas%20(1).jpg) ](https://www.windfarmmarketing.com/blog/social-media-giveaway-ideas-to-increase-your-fan-base) [Campaigns on social media](https://www.windfarmmarketing.com/blog/running-a-successful-social-media-campaign-what-weve-learned) are run with a number of different goals in mind: to build an email list, promote a new product, or increase brand awareness. If your goal is to increase your brand’s reach and grow your fan base, you first need to determine what motivates your consumer to act. By offering an incentive that’s appealing to your target audience, you can prompt them to engage with you socially online, and in the process achieve your social media goals. [![](https://www.windfarmmarketing.com/hubfs/blog_images/content_marketing_metrics.jpg) ](https://www.windfarmmarketing.com/blog/is-your-content-marketing-working) We know most of you are using content marketing. According to the[Content Marketing Institute](https://contentmarketinginstitute.com),[86% of B2B marketers](https://contentmarketinginstitute.com/wp-content/uploads/2014/10/2015_B2B_Research.pdf), and[76% of B2C marketers](https://contentmarketinginstitute.com/wp-content/uploads/2015/10/2016_B2C_Research_Final.pdf), both use content marketing. That’s the good news. The bad news is this: just because a majority of marketers are doing content marketing, it does not mean they’re *winning* at content marketing. In fact,[both groups indicated they feel their organization is only 38% effective at implementing their content marketing strategies.](https://contentmarketinginstitute.com/wp-content/uploads/2015/10/2016_B2C_Research_Final.pdf) [![](https://www.windfarmmarketing.com/hubfs/blog_images/email%20marketing%20and%20content%20marketing.jpg) ](https://www.windfarmmarketing.com/blog/email-marketing-is-content-marketing.-let-us-explain) When you think of content marketing, what immediately comes to mind? Your [website](https://www.windfarmmarketing.com/blog-fitness-marketing/4-signs-your-website-is-jeopardizing-your-health-club-marketing)? Blog? [E-books](https://www.windfarmmarketing.com/blog-fitness-marketing/fitness-ebook-attracts-over-1200-downloads)? [Social Media](https://www.windfarmmarketing.com/blog/social-media-marketing-what-you-need-to-know-in-2017)? If you picked one or more, then you’re on the right track. These tactics are what will help you market your business, increase traffic and convert visitors into leads. But, don’t stop there! Otherwise, you’d be missing a significant component to your content marketing strategy: [email content](https://www.windfarmmarketing.com/blog/the-mighty-power-of-email-marketing). [![](https://www.windfarmmarketing.com/hubfs/blog_images/inbound%20marketing%20for%20b2c.jpg) ](https://www.windfarmmarketing.com/blog/b2c-inbound-marketing-your-top-three-strategies) The primary goal for any B2C company’s inbound marketing program is to build awareness about the brand and engage with consumers in a meaningful, personalized way, all while driving sales and delighting your customers. Marketing to consumers requires a different approach than B2B marketing, as the audience is entirely different with a different buyer’s journey. [![](https://www.windfarmmarketing.com/hubfs/blog_images/power_of_email.jpg) ](https://www.windfarmmarketing.com/blog/the-mighty-power-of-email-marketing) In today’s digital world, there are so many different ways you can reach your customers: website, blogging, social media, digital advertising, user-generated content, and the list goes on! We know that deciding the best for your needs can be overwhelming. Truth be told, there is one tool that stands out among the rest: email. [![](https://www.windfarmmarketing.com/hubfs/blog_images/Fitness_Blog/business_blogging.jpg) ](https://www.windfarmmarketing.com/blog/5-reasons-why-your-blog-may-be-underperforming) Someone told you that you needed a blog for your business. So you’ve set one up, written a few posts, thought of a few topics, and even had your intern share the blog post on your social media platform. But you still do not see the immediate benefit from those blog posts, and it seems to take a lot of time for no tangible results. [![](https://www.windfarmmarketing.com/hs-fs/file-2590638260-jpg/blog_images/insgram-for-luxury-brands.jpg) ](https://www.windfarmmarketing.com/blog/how-luxury-brands-rock-instagram) We’ve said it before, but we’ll say it again: [social media is a key element to successful online marketing](https://www.windfarmmarketing.com/blog/social-media-and-luxury-hotels-7-tips-for-a-strong-social-presence). But which social media platform should brands use? Where should you concentrate your time and creativity? Whether you are a small local company trying to target your luxury shopper or a large multinational chain, you should be actively using this platform to boost your visibility and build your brand.  ![insgram-for-luxury-brands](https://www.windfarmmarketing.com/hs-fs/file-2590638260-jpg/blog_images/insgram-for-luxury-brands.jpg) - [All posts](https://www.windfarmmarketing.com/blog/all) ### Want Updates? 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GET IN TOUCH WITH US ![phone.png](https://www.windfarmmarketing.com/hs-fs/file-1525562289-png/template_assets/phone.png?width=44&name=phone.png "phone.png") [+1-858-298-2268](tel:+1-858-298-2268) ![mail.png](https://www.windfarmmarketing.com/hs-fs/file-1526011543-png/template_assets/mail.png?width=41&name=mail.png "mail.png") hello@windfarmmarketing.com ![map.png](https://www.windfarmmarketing.com/hs-fs/file-1529085881-png/template_assets/map.png?width=44&name=map.png "map.png") Roseville, CA ![](https://dc.ads.linkedin.com/collect/?pid=182729&fmt=gif)