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Social Media

Written by Tessa Bicard

Campaigns on social media are run with a number of different goals in mind: to build an email list, promote a new product, or increase brand awareness. If your goal is to increase your brand’s reach and grow your fan base, you first need to determine what motivates your consumer to act. By offering an incentive that’s appealing to your target audience, you can prompt them to engage with you socially online, and in the process achieve your social media goals.

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Here are some different social media campaign ideas that can help you make an impact in your social reach:

Social Media Idea #1: Like or Comment on a Post for a Chance to Win

This is a simple giveaway that can easily increase engagement on your Facebook or Instagram pages. This campaign makes it is easy for people to participate, and will increase your reach to a larger network as more people comment on or like your post. All you’ll need to do is track who has liked or commented, and draw a random winner at the end.

Social Media Idea #2: Instagram Photo Challenge

Decide on a fun theme, and ask participants to post a photo and use your unique hashtag for a chance to win. This campaign requires a greater effort to enter, but also offers a greater reach through your participant’s feeds. An added bonus: this also provides a fun way to get your current fans and followers involved. A win-win!

Social Media Idea #3: Sweepstakes with Bonus Entries for Sharing

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Running a sweepstakes through your page with an entry form to collect information from participants is a great way to build an email list or generate solid leads. By adding the ability to receive additional entries by sharing your giveaway, this also encourages participants to spread the word to their networks. This not only increases your reach and the number of new fans and followers you gain from a campaign, but also takes some of the heavy lifting off your shoulders.

Final Tips and Takeaways

For some additional inspirational social media ideas, campaigns, giveaways and more, we’ve got you covered! Click here. Also, if you missed our post on Social Media Marketing: What you Need to Know in 2017, hop on over for some additional tips and trends.

And now, we’d love to hear from you! What social media giveaways are you planning to run this year? Any additional social media ideas you have found effective, and would add to our list? Please leave us a comment below!


Tessa is an Inbound Marketing Consultant at WindFarm Marketing. She has more than 7 years experience in digital marketing, including in-house and agency work. She specializes in the fitness and travel verticals, with an emphasis on Business to Consumer clients. She has a Masters in Business Communications and holds many digital marketing certifications. When she’s not scribbling strategy notes in her journal, she’s probably posting travel photos on Instagram, speaking French with her husband, or analyzing wine at a vineyard barrel tasting.
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