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I laughed so hard at Aziz’s joke about searching online for the best toothbrush, in his performance “Aziz Ansari: Live at Madison Square Garden” (29:50 seconds in). It resonated with me because I do it myself; before I buy anything that I might use longer than a week I research the product online. Aziz says that since we are all so afraid of making a bad decision, we commit a lot of time to research. Everything we need to know is all there online for most products. And yes, I did do extensive research before buying my toothbrush! Don’t judge me - it’s an electric toothbrush.

I admit it, I heart social media campaigns. But what do I love more? Successful social media campaigns that deliver tangible results for our clients - the kind of results that achieve their goals and mission, that generate an ROI their CEO can be proud of, the kind that fill their entire marketing funnel and (most importantly) make them happy.

Inbound marketing is difficult.

There are two main questions people typically ask us when it comes to their budget for marketing:

As we near the end of another year, the season of reflection and resolutions is upon us. And while it’s true that we should be analyzing and adjusting our strategy all throughout the year, we all know how quickly time passes and how easy it is to let certain things fall through the cracks.