Here at WindFarm, we like to take time once in a while to highlight some of the rockin' talents we are privileged to work with every day. Today, we’re featuring one of our Inbound Marketing Consultants, Kent Peterson. Kent brings a unique and dynamic perspective to every project and client, and we so enjoy having him a part of the WindFarm team.
By now, you have probably heard about the update to Facebook’s algorithms that have a major impact on reach, and subsequently engagement, on your Facebook posts. So how do you create posts that generate Facebook leads given the new changes that have decreased the reach of your posts? It takes a dose of detail mixed with a little creativity.
I admit it, I heart social media campaigns. But what do I love more? Successful social media campaigns that deliver tangible results for our clients - the kind of results that achieve their goals and mission, that generate an ROI their CEO can be proud of, the kind that fill their entire marketing funnel and (most importantly) make them happy.
When it comes to marketing in Sacramento and the greater Sacramento area, we have some great clients and partners, and we’re about to shamelessly toot their horns. We know our clients are amazing and offer amazing products and services and want to share them with our community! So in the spirit of the new year, we thought we’d put together a fun list of 14 things to do in 2014 that have a little something to do with the fabulous folks we know.
A fun and strategic way to engage your online fans is through a social media campaign. Using seasons, holidays, or big events is a great way to run a kick-butt campaign while piggybacking on the hype that is already present surrounding these themes.
Picture it. You’re at your desk, your phone is ringing nonstop, and you have dozens of unanswered emails waiting for a response. Your boss just called a last minute meeting with you and the board in 20 minutes to discuss your firm’s marketing goals and to develop an action plan for next year. He has asked you to speak to the board, to boot. This afternoon you’re meeting with managers from three different high profile companies who are looking to partner with an agency like yours. At some point today, you’re supposed to meet with your content team to review next months editorial calendar and then you’re headed straight to your graphics team to provide feedback on an end of month campaign that launches next week. You hope you can squeeze in lunch sometime today, too.
You have a solid mission statement. Your online presence is broad. You’re producing stellar content. You’re tweeting, posting, blogging, pinning, etc. So where are all your leads?
It could be a very simple answer—you’re marketing to the wrong audience. Once you have established what your purpose is, you need to narrow down whom you want to reach. Developing your buyer personas is the #1 step many folks miss when creating a marketing strategy.
Yes, it has finally happened and marketers everywhere are rejoicing! In another bit of social media news, Pinterest just announced that they will begin experimenting with promoted pins. Although Pinterest ads are not available to purchase by businesses yet, depending on the feedback Pinterest receives, promoted pins should become available soon.
You may be wondering whether your email marketing efforts are really connecting with your audience, or if your time would be better spent somewhere else.
