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Traffic, Awareness

Written by Ashley Jorz

A fun and strategic way to engage your online fans is through a social media campaign. Using seasons, holidays, or big events is a great way to run a kick-butt campaign while piggybacking on the hype that is already present surrounding these themes.


We put together a few suggested contests or campaigns that you could run focused on the 2014 Winter Olympics Games happening Feb 7-23.

Photo Contest Giveaway

Get your fans to showcase their Olympic spirit in style by hosting a photo contest. Use creative hashtags to keep it fun! Pull a winner a day, or enter all into a random drawing at the end of the promotional period.

  • Best Olympian Pose #GoldMedalPose
  • I’m an Olympian #OlympianInMe
  • Show your Olympic Spirit #IHeartUSA

Status Update Contest

Facebook loves to promote status updates with text only. So don’t be afraid to ask “fill-in-the- blank” or “what if?” questions. Your fans will love to share their funky ideas.

  • I have Olympic fever because ________
  • My favorite Olympic sport is ________
  • If you could add any sport to the Winter Olympics, what would it be?

Did you know? Questions receive 50% higher engagement than any other post type.

Daily Giveaway

Promote a unique product by giving away an item every day to a daily winner. Participation should include a like or comment to enter to win. For even higher engagement, make each daily prize different and decide ahead of time if 1 person can win multiple times.

Every day we’re giving away _______ to help you train like an Olympian!

Did you know? 80% of Facebook consumers want a coupon/discount from the brands they follow.

Cross Promotion Giveaway

Team up with a non-competing business to host a fun campaign with an Olympic theme, making your prize double the fun and double the value to your fans.

 Did you know? Consumers are more responsive to $ discounts than % off discounts.

Go for gold with the WindFarm Marketing Team! We’re ready to help your next social media campaigns succeed. Contact us today for other social media campaign ideas that can help you generate ROI via social.

Ashley is an Account Manager and Director of Engagement at WindFarm Marketing. She has an extensive background in sales and is Hubspot Inbound Certified. In her spare time she’s cooking for her family, taking a jaunt through the park, and has her nose deep in a good novel.
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