Campaigns on social media are run with a number of different goals in mind: to build an email list, promote a new product, or increase brand awareness. If your goal is to increase your brand’s reach and grow your fan base, you first need to determine what motivates your consumer to act. By offering an incentive that’s appealing to your target audience, you can prompt them to engage with you socially online, and in the process achieve your social media goals.
The question as to whether or not brands should be on social media is a thing of the past. Social media engagement continues to rise, with Facebook leading the pack.
There’s a lot to love about a really great social media campaign. Social campaigns are fun, engaging and can really drive results for your business. Looking to implement a new campaign? Well you’re in luck! We’ve searched the web, and rounded up some of the best social media campaigns we could find to give you some inspiration.
We've Run a Gazillion Social Media Campaigns.
Social media marketing has become an essential tool for marketing your business. In fact, between 2014 and 2015, social media marketing grew by 55%, and up to 10.9 billion in revenue. This statistic comes as no surprise, as social media usage has grown dramatically and is now a part of regular daily life. The younger generations have fueled that growth, with 90% of young adults now using social media. Social media usage is no longer just linked to connecting with friends and family, but also as a source for receiving news, following celebrities and engaging with brands in real time.
We know that social media plays a critical role in your marketing strategy. But we also know that as social media continues to evolve and transform, it can be hard to keep up. To offer some inspiration for you, we’ve gathered our top five social media experts. Perhaps this will help guide you in your social media efforts, or, even better, help you up your social media game. After all, what could be better than hearing from the experts themselves?
We know social media is important.
In fact, an overwhelming 83 percent of marketers indicated that social media is critical for their business. So it makes sense that we dedicate part of our day, every day, to monitoring our online social conversations. But, can you imagine how difficult and time-consuming it would be to independently monitor and engage on each individual social network?
You’ve been trying to stay ahead in the Marketing game and successfully using Facebook advertising to do that. You already know that Facebook has the best audience targeting data and that advertising with its platform has been creating awareness and generating leads for your business. So why would you care about advertising on another platform like Instagram?
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We’ve said it before, but we’ll say it again: social media is a key element to successful online marketing. But which social media platform should brands use? Where should you concentrate your time and creativity?
Whether you are a small local company trying to target your luxury shopper or a large multinational chain, you should be actively using this platform to boost your visibility and build your brand.
