New year, new slate, new goals.
Inbound Marketing is more than a methodology - it’s a philosophy. It’s a way of life! And, we don’t always share the same background. We are a diverse group, made up of transformed marketers, designers, developers, writers, artists, social media thought leaders.
The primary goal for any B2C company’s inbound marketing program is to build awareness about the brand and engage with consumers in a meaningful, personalized way, all while driving sales and delighting your customers. Marketing to consumers requires a different approach than B2B marketing, as the audience is entirely different with a different buyer’s journey.
The invention and adaptation of the internet marked a permanent shift in how we communicate. Scholars, marketers and journalists work daily to understand what this shift means. There are new questions every day, and while some are unanswered, others have really exciting, sophisticated answers.
I like to think of Inbound marketing as the hero in the digital marketing story. Essentially, the world of marketing was turned upside down with the birth of new media, and as the world of marketing and communication was changing, the villain in this story became the unknown:
https://www.pewresearch.org/fact-tank/2018/03/01/millennials-overtake-baby-boomers/In 2005, HubSpot CEO, Brian Halligan coined the term, inbound marketing. Many attribute the rise of inbound marketing to the digital age and popularity of social media, and while there’s truth to those reasons, a greater paradigm shift has occurred: the inbound revolution. Inbound marketing is not a fad or a buzzword; it’s a new way – the way – to reach today’s consumer.