Inbound Marketing is more than a methodology - it’s a philosophy. It’s a way of life! And, we don’t always share the same background. We are a diverse group, made up of transformed marketers, designers, developers, writers, artists, social media thought leaders.
Eh hem...there are even a few of us who had a previous life of press releases, media events, column items etc. I have to say, the analytics on this side are wayyyyyyy better!
Though diverse, our view on the changing market and consumer are the same. And, our solution to this change is the same - we are about good content to the right person at the right time. That’s the magic!
And now, without further adieu, you know you are in Inbound Marketing when...
...when the idea of paid media brings this visual to mind:
...when one of your professional bucket list items is to be retweeted by Seth Godin.
...when you tell your family you “write the internet”...
...when you associate the word “spider” with an invisible algorithm rather than an 8-legged bug
...when people watching at your favorite coffee shop becomes an exercise in organizing people into various buyer personas: “Late Morning Latte Luke”, “Need a Network Connection Nancy” or “I’m-Here-To-Be-Seen Irene”
...when you A/B test your chocolate chip cookie recipe and record reactions and results
...when someone asks for life advice and you respond with some version of, “take a look at the data, make an educated guess and/or record results for optimization of your next choice.”
...when you enter an online giveaway and feel a little guilty because you’re really not an MQL.
...when the first thing you think of when checking your actual physical mail is how much money is being wasted on all those direct mailers.
...when you come across a website that isn’t optimized for mobile and you JUST CAN’T EVEN.
...when you think of the world in 140 characters or less.
Okay, what did I forget? You know you are in Inbound Marketing when….
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