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Social Media

Written by Josh Unfried

We know that social media plays a critical role in your marketing strategy. But we also know that as social media continues to evolve and transform, it can be hard to keep up. To offer some inspiration for you, we’ve gathered our top five social media experts. Perhaps this will help guide you in your social media efforts, or, even better, help you up your social media game. After all, what could be better than hearing from the experts themselves?

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Jon Loomer

Jon Loomer refers to himself as an entrepreneur, business owner, accidental marketer and Facebook ads geek. He initially caught our eye because he provides compelling content about advanced marketing and advertising on Facebook.

What makes him an expert? Jon was creating Facebook Apps before that was a thing. In a previous job, where he worked for the NBA managing fantasy games, he was one of the first admins of the official NBA Facebook group, which also happened to be before Facebook pages ever existed.

What is one significant thing we have learned from him? That would have to be creating compelling Facebook Ads that resonate with your audience, and stands out among the competition.

Follow and connect with Jon here: Facebook | Twitter | Instagram | LinkedIN | YouTube

Gary Vaynerchuk

Gary Vaynerchuk is a businessman and CEO of VaynerMedia, one of the world’s hottest social media-first digital agencies. Gary’s expertise is in social media, entrepreneurship, startups and family businesses. He is authentic, entertaining and hosts two shows on his YouTube channel. You may recognize his name because of these two popular hashtags: #AskGaryVee or #DailyVee.

What makes him an expert? He initially got his start by building businesses. Right out of college, he took his family wine business and grew it from a $3M to a $60M business in just five years. He blogs, has written four books, and speaks on a variety of marketing topics.

What is one significant thing we have learned from him? That has to be the power of storytelling through video. He is able to draw his audience in, connect with them in an authentic way and provide meaningful information while also entertaining his followers.

Follow and connect with Gary here: Facebook | Twitter | Instagram | YouTube | Snapchat

Mari Smith

Mari Smith is a social media thought leader, with expertise in Facebook marketing. A known social media leader since 2007, Mari provides engaging social media keynotes and training for entrepreneurs and corporations all over the world.

What makes her an expert? Known as “the Queen of Facebook”, and a Forbes’ top social media power influencer, Mari understands relationships, marketing, and Internet technology.

What is one significant thing we have learned from her? Facebook. If you want to know the ins and outs of Facebook, she’s your gal. From Facebook marketing tips to predictions and trends, Mari knows the Facebook platform like the back of her hand.  

Follow and connect with Mari here: Facebook | Twitter | Instagram | YouTube | LinkedIN | Pinterest | Google+

Ann Handley

Ann Handley is the author of “Everybody Writes” and “Content Rules”, is the Chief Content Officer for MarketingProfs, and she knows how to stand out through content. She is, after all, a veteran of creating and managing digital content that has helped organizations and individuals build meaningful relationships.

What makes her an expert? Ann is a pioneer in digital marketing, is recognized by Forbes Magazine as the most influential woman in social media, and is recognized by ForbesWoman as one of the top 20 women bloggers.

What is one significant thing we have learned from her? Content. When it comes to creating awesome content, and all things content marketing, Ann is your go-to expert.

Follow and connect with Ann here: Facebook | Twitter | Instagram | LinkedIN | Pinterest | Google+    

Amy Porterfield

Amy Porterfield’s Twitter Bio says it all: “I’ll show you exactly how to monetize your online marketing efforts and grow your social media fan base, grow your email list, and boost your profits.” If you’re looking for great information on how to use social media to achieve your business goals, look no further than Amy Porterfield.

What makes her an expert? Amy has created a platform, “Courses that Convert”, which is essentially a how-to guide (and a very thorough plan) on how to create a profitable online training course. Additionally, she is a social media strategist that specializes in Facebook marketing, and is a co-author of “Facebook Marketing All-in-One for Dummies”.

What is one significant thing we have learned from her? It’s hard to pick just one thing, but we like Amy’s insight on building a brand with personality. She also has some great nuggets about podcasting, how to grow your business, and creating a “wow” experience online.

Follow and connect with Amy here: Facebook | Twitter | Instagram | YouTube | Google+  

Who are some of your favorite social media experts that you follow and are inspired by? Please share with us!


Josh is the founder and CEO of WindFarm. Josh enjoys helping brands navigate the transition from traditional to new media and preparing their organization for digital-social marketing lead generation and success. A lively and entertaining speaker, Josh is often asked to speak to large groups looking for clarity in the realm of digital, social and inbound marketing. Associations, companies, franchises, trade groups and local chambers have all benefited from his passion for breaking complex things down into simple terms and helping people grow their business online.