If you have ever made a purchase, you have experienced the customer journey. Think about the last purchase you made. Maybe you saw an ad online for a new product and began to interact with the brand to learn more about it. Maybe you were trying to solve a problem and you began to research solutions. This was the start of your customer journey.
Content marketing is here to stay. But the techniques you’re using to get it done may not be. Over the past couple of years we have seen impressive advances in technology, from voice activated search devices (hello, Alexa) to chatbots that can handle customer queries. We’ve also seen audience behavior changes that include mobile search, audiovisual content consumption, and a desire for authentic, quality storytelling.
The question as to whether or not brands should be on social media is a thing of the past. Social media engagement continues to rise, with Facebook leading the pack.
Search engine optimization (SEO), is all about providing the best answers to what people are searching for. In fact, Google has these “spiders” that crawl the internet identifying the best answers to a user’s question. Their criteria for what a good answer is can be read about here.
We've Run a Gazillion Social Media Campaigns.
There are a lot of options when it comes to marketing; both online and offline. So what makes email your most valuable tool?
Did you know that your email marketing list naturally degrades by about 22.5% every year? But don’t worry, here’s some good news: if you have a strategy in place to continually grow your email list, then that natural degrade won’t derail your email marketing efforts. Email marketing is a key component of any inbound marketing strategy and is the best way to nurture your leads into customers.
Are you doing all the right things when it comes to content marketing?
Creating remarkable content? Check.
Speaking to your personas? Check.
Creating content for each phase of the buyer’s journey? Check.
Perhaps the right boxes are checked, but you still aren’t achieving the results you are looking for?
And The Award Goes To:Hubspot, Inc. announced today that WindFarm Marketing was awarded the Hubspot Partner Rookie Of The Year award for 2014. Every year Hubspot recognizes a select group of Partner agencies who have excelled in driving success through their inbound efforts. WindFarm became a Certified Hubspot Partner in 2013 and is being recognized among Hubspot's newest partners for its growth as an agency in delivering inbound marketing programs.
The latest in social media news is Facebook has made changes to their Promotions Guidelines to make it "easier for businesses of all sizes to create and administer promotions on Facebook." These guidelines set Facebook's terms and conditions for running a promotion on your business page.
