As relevant prospects being to visit your website, it's critical to find a way to capture more information about these individuals in order to convert them from visitors to leads. This can be done in a number of ways, but one of the most basic ways we convert people is by putting the right offer in front of them at the right time. They can claim this offer in exchange for information.
During this nurturing stage, we use the following tools to interact with and nurture our prospects through the marketing funnel:
- Social Campaigns, Contests & Giveaways
- Special Offers
- Free Premium Content (Like E-books, Webinars, Whitepapers, Guides or Checklists)
- Email Marketing
- Social Prospecting
- Landing Pages & Forms
- Automated Workflows
