When talking about inbound marketing, often marketers will begin the conversation by talking about what happens at the top of the marketing funnel. But at WindFarm, we've found it helpful to start by discussing something even more critical, and that's what's going on outside the marketing funnel before a seeker is ever converted to a visitor. This is why we begin our process with Awareness rather than Traffic.
Targeted Awareness attracts the right audience to your website. It impacts the quality of your brand's social connections, how qualified your leads will be, and includes things like: