---
title: "Sales & Demand Generation: Improve Sales & Marketing ROI"
description: This stage is all about working to convert leads to customers at exactly the right point.
---

[![windfarm_logo-2.png](https://www.windfarmmarketing.com/hs-fs/hubfs/windfarm_logo-2.png?width=183&height=40&name=windfarm_logo-2.png "windfarm_logo-2.png")](https://www.windfarmmarketing.com/)

[![Get Started](https://no-cache.hubspot.com/cta/default/304704/161642bb-2870-438d-a7a5-bc498e58cc1b.png)](https://cta-redirect.hubspot.com/cta/redirect/304704/161642bb-2870-438d-a7a5-bc498e58cc1b)

- [![wf-icon-sm_0004_awareness](https://www.windfarmmarketing.com/hs-fs/hub/304704/file-1567112085.png "wf-icon-sm_0004_awareness")
  
   1. Awareness
  
  ](https://www.windfarmmarketing.com/digital-strategy/brand-awareness)
- [![wf-icon-sm_0003_traffiic](https://www.windfarmmarketing.com/hs-fs/hub/304704/file-1566781175.png "wf-icon-sm_0003_traffiic")
  
  2. Traffic
  
  ](https://www.windfarmmarketing.com/digital-strategy/traffic-acquisition)
- [![wf-icon-sm_0002_leads](https://www.windfarmmarketing.com/hs-fs/hub/304704/file-1563490053.png "wf-icon-sm_0002_leads")
  
   3. Leads
  
  ](https://www.windfarmmarketing.com/digital-strategy/lead-generation)
- [![wf-icon-sm_0001_customers](https://www.windfarmmarketing.com/hs-fs/hub/304704/file-1563490068.png "wf-icon-sm_0001_customers")
  
   4. Sales
  
  ](https://www.windfarmmarketing.com/digital-strategy/sales-generation)
- [![wf-icon-sm_0000_loyalty](https://www.windfarmmarketing.com/hs-fs/hub/304704/file-1566801285.png "wf-icon-sm_0000_loyalty")
  
   5. Loyalty
  
  ](https://www.windfarmmarketing.com/digital-strategy/loyalty)

![icon-awareness-v2](https://www.windfarmmarketing.com/hs-fs/file-1526459654-png/template_assets/circle-customers.png?width=150&name=circle-customers.png "icon-awareness-v2")

# Generating Sales

## Acquiring Customers

---

As the inbound marketing process does its work, you'll watch seekers become visitors and visitors become leads, and as relevant leads begin to request more and more information about a brand, there comes a point where those leads will make a decision about your brand. This stage is all about working to convert leads to customers at exactly the right point, making sure that they have the information they need to make a proper decision about your brand or product.

This stage in the inbound process has to do with the following:

- Bottom Level Offers
- Requests to Be Contacted
- Hubspot & CRM Integration
- Brand Experiences
- Events

# Recent Posts

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