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Strategy

Well, you weren’t certain you wanted to click over, but you had to do it. You were worried that you’d get here and I’d say something like, “The TRICK to converting inbound marketing leads is to TREAT your prospects with the right content at the right time.” Okay, I did just say it, but that’s not the only thing I have to say.

Company

Wouldn’t it be nice if there was one place to get all the latest inbound marketing stats and takeaways? Something you could use to show your company proof that inbound marketing really works? Lucky for you, it exists. Today we are announcing the release of the new State of Inbound Marketing 2015 Report and passing along some highlights and great new takeaways to consider.

Social Media, Strategy

You’ve been trying to stay ahead in the Marketing game and successfully using Facebook advertising to do that. You already know that Facebook has the best audience targeting data and that advertising with its platform has been creating awareness and generating leads for your business. So why would you care about advertising on another platform like Instagram?

Strategy


LIVE FROM #INBOUND15 KEYNOTE SESSION WITH SETH GODIN:

As Hubspot's Inbound Marketing conference kicks off tonight with a keynote from marketing prophet Seth Godin, the respect in the audience is palpable. 

As Team WindFarm and thousands others gather round with the child-like excitement to hear one of the great marketing minds on the planet offer insights and advice to a room full of "inbound marketers," I wonder if there's any in the room who may not grasp the significance of Seth Godin's impact on the inbound movement.

In the spirit of showing some mad respect to this modern day pioneer and to help shed some light on every inbound marketer's roots, here's a quick breakdown of how we got here and some highlights from the keynote.

If Inbound Marketing had a GodFather, Seth Godin would be him.

Sales, CX

I laughed so hard at Aziz’s joke about searching online for the best toothbrush, in his performance Aziz Ansari: Live at Madison Square Garden” (29:50 seconds in). It resonated with me because I do it myself; before I buy anything that I might use longer than a week I research the product online. Aziz says that since we are all so afraid of making a bad decision, we commit a lot of time to research. Everything we need to know is all there online for most products. And yes, I did do extensive research before buying my toothbrush! Don’t judge me - it’s an electric toothbrush.

Website Design

Strategy Will Make or Break Your Redesign Project

I cannot tell you the number of times we’ve had companies come to us looking for a website redesign only months after having invested a good chunk of change in a brand new website. Often these folks are frustrated, tired, and suspicious of marketing companies by the time they get to us.

Website Design, CX

As a reader of this blog there is a 90% chance that your website is not mobile friendly, and that is a big problem since 60% of online research is done with a mobile phone or tablet.

Awareness, Loyalty

A brand is a promise. Don’t believe me?

Traffic, Awareness, Loyalty, Social Media

The Most Popular Flower on Social Media

It’s been just over a year since we landed the Geranium Rozanne account, and man, has it been a great year! For those who don’t know, Geranium Rozanne is an award-winning hardy geranium that is easy to grow, tough to kill, and perfect for first-time gardeners. As a flower, Rozanne has a great many virtues, but as our friend, she has even more.

Website Design

Our website team has been hard at work the past few months, and we were happy to get not one but TWO responsive websites live this week!.