I like to think of Inbound marketing as the hero in the digital marketing story. Essentially, the world of marketing was turned upside down with the birth of new media, and as the world of marketing and communication was changing, the villain in this story became the unknown:
We know social media is important.
In fact, an overwhelming 83 percent of marketers indicated that social media is critical for their business. So it makes sense that we dedicate part of our day, every day, to monitoring our online social conversations. But, can you imagine how difficult and time-consuming it would be to independently monitor and engage on each individual social network?
In today’s digital world, there are so many different ways you can reach your customers: website, blogging, social media, digital advertising, user-generated content, and the list goes on! We know that deciding the best for your needs can be overwhelming. Truth be told, there is one tool that stands out among the rest: email.
https://www.pewresearch.org/fact-tank/2018/03/01/millennials-overtake-baby-boomers/In 2005, HubSpot CEO, Brian Halligan coined the term, inbound marketing. Many attribute the rise of inbound marketing to the digital age and popularity of social media, and while there’s truth to those reasons, a greater paradigm shift has occurred: the inbound revolution. Inbound marketing is not a fad or a buzzword; it’s a new way – the way – to reach today’s consumer.
Are you doing all the right things when it comes to content marketing?
Creating remarkable content? Check.
Speaking to your personas? Check.
Creating content for each phase of the buyer’s journey? Check.
Perhaps the right boxes are checked, but you still aren’t achieving the results you are looking for?
Results are the bread and butter of inbound marketing. What we do and how we do it, is based on results. As inbound marketers, we live for results. If we aren’t dreaming up remarkable content, we are dreaming of ways to increase results.
Someone told you that you needed a blog for your business. So you’ve set one up, written a few posts, thought of a few topics, and even had your intern share the blog post on your social media platform. But you still do not see the immediate benefit from those blog posts, and it seems to take a lot of time for no tangible results.
Brainstorming, planning out and implementing a fresh new (or revised) marketing plan ranks at the top of our list of priorities and fun. This is what we live for – continuing what works well, refreshing what’s not, and always moving forward at an agile and cautiously optimistic pace.
Here at WindFarm, we like to take time once in a while to highlight some of the rockin' talents we are privileged to work with every day. Today, we’re featuring one of our Inbound Marketing Consultants, Kent Peterson. Kent brings a unique and dynamic perspective to every project and client, and we so enjoy having him a part of the WindFarm team.
Every so often we like to take the opportunity to let you get to know members of Team WindFarm a little better. Today, we’re featuring one of our rockstar Inbound Marketing Consultants, Kimberly Keyes. For those of you who already know and work with Kimberly, you are probably aware that she is talented, professional and a pleasure to work around.
