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Inbound Marketing

The primary goal for any B2C company’s inbound marketing program is to build awareness about the brand and engage with consumers in a meaningful, personalized way, all while driving sales and delighting your customers. Marketing to consumers requires a different approach than B2B marketing, as the audience is entirely different with a different buyer’s journey.

Social Media

Social media marketing has become an essential tool for marketing your business. In fact, between 2014 and 2015, social media marketing grew by 55%, and up to 10.9 billion in revenue. This statistic comes as no surprise, as social media usage has grown dramatically and is now a part of regular daily life. The younger generations have fueled that growth, with 90% of young adults now using social media. Social media usage is no longer just linked to connecting with friends and family, but also as a source for receiving news, following celebrities and engaging with brands in real time.

Content Marketing

First things first, let’s define content marketing. Simply put, content marketing is the creation and distribution of valuable, relevant and timely content for your target audience.

Email Marketing

There are a lot of options when it comes to marketing; both online and offline. So what makes email your most valuable tool?

Social Media

We know that social media plays a critical role in your marketing strategy. But we also know that as social media continues to evolve and transform, it can be hard to keep up. To offer some inspiration for you, we’ve gathered our top five social media experts. Perhaps this will help guide you in your social media efforts, or, even better, help you up your social media game. After all, what could be better than hearing from the experts themselves?

Email Marketing

Did you know that your email marketing list naturally degrades by about 22.5% every year? But don’t worry, here’s some good news: if you have a strategy in place to continually grow your email list, then that natural degrade won’t derail your email marketing efforts. Email marketing is a key component of any inbound marketing strategy and is the best way to nurture your leads into customers.

Strategy, Content Marketing

The marketing industry is continually evolving. In the last 10 years alone, we’ve seen the rise of inbound marketing and the importance of connecting online, impact how we reach and influence consumers. As marketers, this also means we have the job of staying on top of the latest trends and developments so we can get ahead of the curve.  

Inbound Marketing

The invention and adaptation of the internet marked a permanent shift in how we communicate. Scholars, marketers and journalists work daily to understand what this shift means. There are new questions every day, and while some are unanswered, others have really exciting, sophisticated answers.

Inbound Marketing

I like to think of Inbound marketing as the hero in the digital marketing story. Essentially, the world of marketing was turned upside down with the birth of new media, and as the world of marketing and communication was changing, the villain in this story became the unknown:

Social Media

We know social media is important.

In fact, an overwhelming 83 percent of marketers indicated that social media is critical for their business. So it makes sense that we dedicate part of our day, every day, to monitoring our online social conversations. But, can you imagine how difficult and time-consuming it would be to independently monitor and engage on each individual social network?