We know most of you are using content marketing. According to the Content Marketing Institute, 86% of B2B marketers, and 76% of B2C marketers, both use content marketing. That’s the good news. The bad news is this: just because a majority of marketers are doing content marketing, it does not mean they’re winning at content marketing. In fact, both groups indicated they feel their organization is only 38% effective at implementing their content marketing strategies.
When you think of content marketing, what immediately comes to mind? Your website? Blog? E-books? Social Media? If you picked one or more, then you’re on the right track. These tactics are what will help you market your business, increase traffic and convert visitors into leads. But, don’t stop there! Otherwise, you’d be missing a significant component to your content marketing strategy: email content.
The primary goal for any B2C company’s inbound marketing program is to build awareness about the brand and engage with consumers in a meaningful, personalized way, all while driving sales and delighting your customers. Marketing to consumers requires a different approach than B2B marketing, as the audience is entirely different with a different buyer’s journey.
Social media marketing has become an essential tool for marketing your business. In fact, between 2014 and 2015, social media marketing grew by 55%, and up to 10.9 billion in revenue. This statistic comes as no surprise, as social media usage has grown dramatically and is now a part of regular daily life. The younger generations have fueled that growth, with 90% of young adults now using social media. Social media usage is no longer just linked to connecting with friends and family, but also as a source for receiving news, following celebrities and engaging with brands in real time.
First things first, let’s define content marketing. Simply put, content marketing is the creation and distribution of valuable, relevant and timely content for your target audience.
There are a lot of options when it comes to marketing; both online and offline. So what makes email your most valuable tool?
We know that social media plays a critical role in your marketing strategy. But we also know that as social media continues to evolve and transform, it can be hard to keep up. To offer some inspiration for you, we’ve gathered our top five social media experts. Perhaps this will help guide you in your social media efforts, or, even better, help you up your social media game. After all, what could be better than hearing from the experts themselves?
Did you know that your email marketing list naturally degrades by about 22.5% every year? But don’t worry, here’s some good news: if you have a strategy in place to continually grow your email list, then that natural degrade won’t derail your email marketing efforts. Email marketing is a key component of any inbound marketing strategy and is the best way to nurture your leads into customers.
The marketing industry is continually evolving. In the last 10 years alone, we’ve seen the rise of inbound marketing and the importance of connecting online, impact how we reach and influence consumers. As marketers, this also means we have the job of staying on top of the latest trends and developments so we can get ahead of the curve.
The invention and adaptation of the internet marked a permanent shift in how we communicate. Scholars, marketers and journalists work daily to understand what this shift means. There are new questions every day, and while some are unanswered, others have really exciting, sophisticated answers.
