A brand is a promise. Don’t believe me?
A brand is a promise. Don’t believe me?
It’s been just over a year since we landed the Geranium Rozanne account, and man, has it been a great year! For those who don’t know, Geranium Rozanne is an award-winning hardy geranium that is easy to grow, tough to kill, and perfect for first-time gardeners. As a flower, Rozanne has a great many virtues, but as our friend, she has even more.
Sacramento has some great things going for it. No longer simply California’s political core, we’ve really grown into a unique, creative, and inviting city, home to quite a few strong local brands, a thriving spirit of entrepreneurship, restaurants known for local and organic flair, and a rising creative class. And we’ve done it all while still maintaining the unique history and culture of our fair city, too. In spite of economic woes, we’ve really managed to build and maintain something pretty fantastic.
By now, you have probably heard about the update to Facebook’s algorithms that have a major impact on reach, and subsequently engagement, on your Facebook posts. So how do you create posts that generate Facebook leads given the new changes that have decreased the reach of your posts? It takes a dose of detail mixed with a little creativity.
Westfield House was a fun, unique client for us for a couple of reasons. First, they’re a Lutheran theological house located in Cambridge, England. Most of our clients are family lifestyle brands located in or around Sacramento and the Bay Area, and while it’s certainly within our ability to work with clients anywhere in the world, this was one of our first opportunities to have a legit UK client! But second, Westfield House was in the process of having their official house crest, arms, and badge designed, so we had the opportunity to learn a little bit about that process, which is actually quite the ordeal.
I admit it, I heart social media campaigns. But what do I love more? Successful social media campaigns that deliver tangible results for our clients - the kind of results that achieve their goals and mission, that generate an ROI their CEO can be proud of, the kind that fill their entire marketing funnel and (most importantly) make them happy.
Inbound marketing is difficult.
Many of you have recently seen this video highlighting the issue with Facebook Likes fraud.
Luxury hotels are positioned to create innovative, headturning social media campaigns. They have a list of assets that are at the disposal of few other industries. A luxury hotel has a very specific image and voice. They appeal to a visitor's desire to be comfortable and relax. The visitor needs to see how this hotel can make their stay as enjoyable as possible. It's an easy sell, "Relax, have fun, and let us do all the rest." But, how do you make that pitch via social media?
When it comes to marketing in Sacramento and the greater Sacramento area, we have some great clients and partners, and we’re about to shamelessly toot their horns. We know our clients are amazing and offer amazing products and services and want to share them with our community! So in the spirit of the new year, we thought we’d put together a fun list of 14 things to do in 2014 that have a little something to do with the fabulous folks we know.
