Luxury hotels are positioned to create innovative, headturning social media campaigns. They have a list of assets that are at the disposal of few other industries. A luxury hotel has a very specific image and voice. They appeal to a visitor's desire to be comfortable and relax. The visitor needs to see how this hotel can make their stay as enjoyable as possible. It's an easy sell, "Relax, have fun, and let us do all the rest." But, how do you make that pitch via social media?