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We’ve said it before, and we’ll say it again: email marketing matters in order to grow health club memberships. Plain and simple, email is still king when it comes to sales conversions (if done right).

When it comes to generating awareness for your health club, Facebook is an incredible marketing tool. It allows you to stay connected with both your members and prospects, and through content sharing, you can educate, motivate, and inspire your fans. Sharing inspiring content and practical information are essential for your members and prospects alike because it adds value. But we know the goal is to move prospects towards membership, so how can we get them to take that next step?

We know that email marketing is important in nurturing and converting prospects into members, as part of your overall health club marketing plan and strategy. But how often should you email – aka reach out to – your list?

You may have heard the term “retargeting” floating around the marketing world or perhaps from your marketing agency. As consultants ourselves, we know we’ve whispered – or perhaps shouted from the rooftops – about the value of Facebook retargeting to our clients and partners and there’s a good reason. Let us explain.

You can’t ignore the signs much longer - content marketing is an essential key to your overall health club marketing strategy. If you’ve already included it in your marketing mix, you’re ahead of the game! And if you’re just hopping on the bandwagon, there’s never a better time to get started with a strategic content marketing plan than today.

Metrics, as we know all too well, are important to measure the results of any and all marketing efforts. Metrics help you to determine what is working and what is not working, how to adjust and improve your marketing plan, and reveal the ROI (return on investment) of your efforts. The same holds true for social media.

Twitter, oh Twitter. Unless you’ve been hiding under a rock somewhere the past decade, you surely know of Twitter and may have heard about her amazing abilities in the social media and communications world. But perhaps you have not yet taken her for a spin to see what she can really do for your health club marketing efforts.

We’ve talked about the importance of email marketing in order to effectively build your health club memberships, and even offered some helpful tips for you to use at your gym for optimal growth and strategic marketing planning.

S-E-O. As a fitness marketer, you’ve heard these three letters used together many times, but what exactly is it and what’s most important for you to know? SEO stands for “search engine optimization” and refers to the strategies and techniques that help a website rank higher in search engine results. According to HubSpot, an inbound marketing automation platform, the core goal of SEO is to address the questions your audience is searching for in a way that can be easily discovered by them. When it comes to your health club fitness website, you must take SEO seriously if you want to drive leads and potential members to your website from the search engines. 

You’re working hard to create consistent, quality blog content. Once you hit the “publish” button, you may be thinking, “Is this it? All of that hard work and research and writing and time and planning and editing … just over?” The answer is absolutely not. Let us introduce a creative and resourceful tool of “repurposing.”