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Your health club website is your very best sales person. Do you have more than one gym location? If so, listen up!

Location, location, location: because location is a primary factor for potential members when deciding which health club to join, it is absolutely imperative to include individual pages and information on your website for each of your health clubs. This is not only helpful for prospects interested in learning more about your gym and its offerings, but it’s also a huge part of the local SEO (search engine optimization) game.

Let’s talk about one of the most time-effective ways to turn your prospects into members (aka “lead nurturing”) and new members into raving fans utilizing this modern email marketing tactic: automated workflows.

As we all know, this time of year seems to be the busiest season for health clubs because of all the resolutions being made by club members and prospective members.

An unmotivated marketing team will not be successful in the long run, point blank. As they say, you’re only as strong as your weakest link – and building your team up through consistent and authentic motivation is key to a strong, resourceful and inspired team to lead the marketing efforts at your health club. End result: engaged employees and successful marketing execution, which will ultimately give you more of what you want - more health club leads, memberships and sales.

Social media rules many things in the digital marketing world; we know that already. It’s generally understood that in order to effectively reach a health club audience, including potential and existing members, a gym must be on Facebook.

As a professional in the health club industry, you know that sticking to a fitness goal is perhaps the hardest, and most common, challenge for members regardless of fitness level or background. Achieving a fitness goal is only possible through motivation, strategic planning and a lot of hard work. Without these three factors (and others, too), it’s easy to fall off the bandwagon.

How does this relate to marketing your health club? Well, you’ll lose members if and when motivation, planning and inspiration to work hard become lost.

There’s no need to beat around the bush on this one, let’s get right to it: email marketing matters in order to grow health club memberships. Plain and simple.

Your health club website has a blog up-and-running and things are going smoothly but, let me guess, you’ve hit somewhat of a writing wall. Content – you need quality, researched, creative, educational and engaging content on a regular basis, which takes time and energy and writing skillsets, and money (if you’re outsourcing).

Running a health club is an ongoing challenge that can be successfully guided by strategic business planning and ongoing communications among departments. This includes your marketing and sales teams who are in the marketing funnel trenches looking to attract, engage, and motivate prospects to join your gym, and eventually retain satisfied members.

With any comprehensive health club marketing plan comes a lineup of SMART (specific, measureable, attainable, relevant, timely) marketing goals. Understanding if your strategic marketing plan is working is crucial to its success and ongoing implementation. That’s where the “M for measurable” comes into play from the SMART goals: use benchmarking to help determine whether your marketing efforts are successful with supported, quantifiable statistics.