Not all health club websites are created equal. That definitely rings true in this case for Sacramento-based gym California Family Fitness, a thriving regional club with 19 locations who just launched the first website of its kind in the health club industry on the Hubspot platform.
So you know how to streamline your gym website with essential webpage templates, you understand the importance of having an active blog and you’re armed with the know-how of hiring a professional photographer for your own stock photos. And now you’re making the move for a website design or redesign for your health club.
When it comes to website design, simple is always better. But it can be hard to get your head around how to organize all the information your prospects and members need from your website. It is really easy to compartmentalize all of the information into separate pages, but new design standards make it uncomplicated to have a simple top navigation with fewer than 10 page designs to communicate everything your audience needs to become or stay a member at your gym.
Many established businesses face the same problem when they are ready to make the move from traditional marketing to more sustainable marketing like inbound marketing. The old or traditional way that health clubs grew their business was through billboards, local media (like radio), print, and television. They also converted the purchased audience to members with offers.
It is the classic marketing funnel.
Are you guilty of tunnel vision when it comes to generating new leads for your health club?
You may be wondering how to produce more qualified leads at the bottom of your fitness marketing funnel, however it’s possible you’ve been neglecting opportunities to engage interested prospects earlier in the buying process. Before you decide to write these top of funnel prospects off, it may simply be they need a bit more inspiration and education before they decide to join.
Has your health club decided to make the transition from traditional to new media and inbound marketing? If so, you know the way you grow and market a health club business has fundamentally changed. You are no longer relying heavily on traditional marketing channels such as direct mail and are shifting to a model that supports the buyer's journey and the new digital customer experience.
There is a misconception out there that Facebook is only good for branding and awareness, but this simply is not true. The truth is that successful health clubs are generating memberships and increasing retention with Facebook marketing.
Redesigning your fitness club website means you will most likely need to hire a photographer. Nowadays website homepages include larger expansive photos that demand high quality photography.
Does your health club website have a blog? Chances are you’re busy trying to generate more qualified leads and planning ways to increase non-dues revenue from existing members to consider a blog a priority.
But a blog might be just the thing your gym needs to accomplish all those things and more.
