The first thing you thought of when the pandemic began wasn’t marketing. That’s a good thing. Take care of immediate concerns first, like protecting your customers and stopping the spread. Once you’ve got an action plan in place, though, it’s time to start thinking through the marketing challenges of a pandemic.
New year, new slate, new goals.
Social media marketing has become an essential tool for marketing your business. In fact, between 2014 and 2015, social media marketing grew by 55%, and up to 10.9 billion in revenue. This statistic comes as no surprise, as social media usage has grown dramatically and is now a part of regular daily life. The younger generations have fueled that growth, with 90% of young adults now using social media. Social media usage is no longer just linked to connecting with friends and family, but also as a source for receiving news, following celebrities and engaging with brands in real time.
We know that social media plays a critical role in your marketing strategy. But we also know that as social media continues to evolve and transform, it can be hard to keep up. To offer some inspiration for you, we’ve gathered our top five social media experts. Perhaps this will help guide you in your social media efforts, or, even better, help you up your social media game. After all, what could be better than hearing from the experts themselves?
The marketing industry is continually evolving. In the last 10 years alone, we’ve seen the rise of inbound marketing and the importance of connecting online, impact how we reach and influence consumers. As marketers, this also means we have the job of staying on top of the latest trends and developments so we can get ahead of the curve.
The invention and adaptation of the internet marked a permanent shift in how we communicate. Scholars, marketers and journalists work daily to understand what this shift means. There are new questions every day, and while some are unanswered, others have really exciting, sophisticated answers.
Results are the bread and butter of inbound marketing. What we do and how we do it, is based on results. As inbound marketers, we live for results. If we aren’t dreaming up remarkable content, we are dreaming of ways to increase results.
Brainstorming, planning out and implementing a fresh new (or revised) marketing plan ranks at the top of our list of priorities and fun. This is what we live for – continuing what works well, refreshing what’s not, and always moving forward at an agile and cautiously optimistic pace.
Wouldn’t it be nice if there was one place to get all the latest inbound marketing stats and takeaways? Something you could use to show your company proof that inbound marketing really works? Lucky for you, it exists. Today we are announcing the release of the new State of Inbound Marketing 2015 Report and passing along some highlights and great new takeaways to consider.
LIVE FROM #INBOUND15 KEYNOTE SESSION WITH SETH GODIN:
As Hubspot's Inbound Marketing conference kicks off tonight with a keynote from marketing prophet Seth Godin, the respect in the audience is palpable.
As Team WindFarm and thousands others gather round with the child-like excitement to hear one of the great marketing minds on the planet offer insights and advice to a room full of "inbound marketers," I wonder if there's any in the room who may not grasp the significance of Seth Godin's impact on the inbound movement.
In the spirit of showing some mad respect to this modern day pioneer and to help shed some light on every inbound marketer's roots, here's a quick breakdown of how we got here and some highlights from the keynote.
If Inbound Marketing had a GodFather, Seth Godin would be him.
