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Beka is a Strategist at WindFarm Marketing. She loves dabbling, reading, scheming, writing, and dreaming up ways to make good things better. When she's not working, you can find her gardening, throwing dinner parties, and/or drinking champagne.
Company

It’s been a great year at WindFarm Marketing, and we just wanted to take a minute to tell you about some of our favorite things. We present to you, the WindFarm Best of 2013 Year in Review!

best-of-2013

Traffic, Awareness, Sales, Leads, Loyalty

As we near the end of another year, the season of reflection and resolutions is upon us. And while it’s true that we should be analyzing and adjusting our strategy all throughout the year, we all know how quickly time passes and how easy it is to let certain things fall through the cracks.

2014-strategy

Awareness

Marketing Has Changed

One of the most critical moments in our relationship with a new client is when we sit them down for “the talk.” It’s not what you’re thinking! But for a business looking to grow up, it’s just as critical.

Thanks to technology, marketing has changed and still is changing, but in order to benefit from the changes, companies have to make a philosophical transition that is often terrifying to think about. They have to transition from outbound to inbound marketing, from interruption to permission. And it’s scary!

Wide Nets and A Better Way

Loyalty

Whatever Else It Is...

Remember You've Got Mail? Joe Fox (F-O-X), as you recall, held to the popular stance, "It's not personal, it's business."

Loyalty

The One Thing Nobody Else Has

As more and more businesses flood the marketplace, it’s easy to become worried about competition. It’s always a little bit nerve-wracking when a competitor pops up down the street, or even in the same city! However, there’s one important component you have that your competition will never have. It’s an important one, too. Nobody else, no other company out there, no matter how similar—none of them have your story. It’s yours.

story-competitive-advantage